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Letshego Africa Taps Into Ghana's Talent Pool To Expand Digital Skills With Mariam Kaleem Agyeman-Buahin Appointment | General News


 
Letshego Group, the 22 year strong pan-African inclusive finance institution, reiterated that digitisation is driving the success of its Transformation Strategy, extending the reach of its financial solutions to mass and middle income individuals as well as Micro and Small Entrepreneurs (MSEs).  To deliver its 5-year targets, the multinational is recruiting digital skills from across the continent, with the most recent addition being Ghana’s very own, Mariam Kaleem Agyeman-Buahin. 
 
Mariam has been appointed as Letshego Group’s Head of Digital Marketing, and will be responsible for crafting, ideating and executing the marketing strategy for Letshego’s LetsGo digital platform, set to catapult the Group towards its vision to become a world-class retail financial institution, improving the lives of its customers across sub-Saharan Africa. ....

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Eccentric and theatrical, opera and TikTok were made for each other


Pure drama: Pelléas et Mélisande performed at the Royal Opera House
Last summer, with its auditorium empty, the Royal Opera House joined TikTok. Since then, the account has amassed over five million likes and nearly 400k followers. TikTokers around the world used the video-sharing app’s “Duet” feature to sing along with a viral clip of Diana Damrau’s Queen of the Night aria, while individual snippets of Mozart and Puccini have received thousands of likes.
The Royal Opera House (ROH) has been trying to attract a younger and more diverse audience for several years, with initiatives such as school matinees, a Young ROH programme, and discounted tickets for 16-25 year-olds. Now, this accessibility drive has received a boost on TikTok. Young followers post comments such as “I love opera TikTok” and “Watching this incredible lady perform the aria inspired me to learn it for my school project, it was incredibly difficult but I did it!” ....

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Permissible Treats To Fuel A Fresh Wave Of Premiumisation As The On-Trade Returns – MD of Pernod UK


1st April 2021
With pubs and restaurants counting down to 12 April when they will be allowed to open for outdoor eating and drinking, David Haworth, Managing Director of Pernod UK, looks at the trends likely to been seen in the On-Trade over the coming months:
The ‘lipstick effect’. That’s what we’re likely to see as the On-Trade reopens, as consumers look to reward themselves after lockdown with permissible treats and celebrate what they have missed. There is huge pent-up demand among consumers for visiting hospitality outlets and real excitement around being able to enjoy moments of conviviality with friends and family once again. ....

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