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Breitling shines a spotlight on Southeast Asia with regional campaign created by MASH

March 17 2021, 8:08 am | BY Kim Shaw | No Comments
Following the launch of the Chronomat women’s 32 and 36 watches, luxury watchmaker Breitling has launched a regional interpretation of its global Spotlight Squad via MASH, pushing the boundaries of what it means to be a woman of purpose, action and style.

MASH were appointed to develop an Asia extension of Breitling’s global Spotlight Squad which features American ballet dancer Misty Copeland, award-winning actress and producer Charlize Theron, and Chinese actress and philanthropist Yao Chen.
Drawing inspiration from the progressive mindset of women who are decisive leaders of change, the regional campaign includes supermodel and social activist Cindy Bishop from Thailand, singer and entrepreneur Isabella Wong, also known as Bella Kuan, from Malaysia and wakesurfer and business owner Cassandra Tan from Singapore. The tagline ‘Chosen, Not Given’ represents a growing trend of women, especially in So ....

Yao Chen , United States , New South Wales , Isabella Wong , Praveen Vaidyanathan , Cindy Bishop , Bella Kuan , Tash Menon , Misty Copeland , Breitling Asia , Royce Akers , Charlize Theron , Anna Fullerton , Creative Company , Spotlight Squad , Cassandra Tan , Not Given , Southeast Asia , Managing Director , யாவ் சென் , ஒன்றுபட்டது மாநிலங்களில் , புதியது தெற்கு வேல்ஸ் , இசபெல்லா வோங் , ப்ரவீன் வைத்தியநாதன் , சிண்டி பிஷப் , பெல்லா குவான் ,

Breitling launches women's watches campaign by MASH

Breitling launches women's watches campaign by MASH
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Yao Chen , United States , New South Wales , Isabella Wong , Praveen Vaidyanathan , Cindy Bishop , Andrea Wong , Bella Kuan , Tash Menon , Misty Copeland , Breitling Asia , Lindsay Nicholas , Alvin Soonanna Fullertonbreitlingmashtash Menon , Royce Akers , Charlize Theron , Anna Fullerton , Spotlight Squad , Cassandra Tan , Not Given , Southeast Asia , Alvin Soonanna , யாவ் சென் , ஒன்றுபட்டது மாநிலங்களில் , புதியது தெற்கு வேல்ஸ் , இசபெல்லா வோங் , ப்ரவீன் வைத்தியநாதன் ,

Aus-based talent curator MASH wins three new clients

Aus-based talent curator MASH wins three new clients
December 11, 2020 10:47
Melbourne based talent curator agency MASH has won three new clients as its curation of global remote-working teams grows in reach.
Luxury watchmaker Breitling South East Asia, sport media brand ONE Championship and commercial property consultants Knight Frank have appointed MASH for a variety of campaigns and work.
Then Breitling account was won following a competitive pitch to develop a launch campaign for a new women’s range launching in Singapore, Malaysia and Thailand.
Alvin Soon, president, Breitling Asia added: “We wanted to access alternative creative thinking for the launch of our new range targeting women. By partnering with MASH, we now have access to experts from around the world to develop a campaign that would not have been possible if we had used the traditional agency model.” ....

United Kingdom , Breitlingknight Frankmashtash Menon , Tash Menon , Breitling Asia , Olivia Kruimel , Tim Burrowes , Asia Pacific , Knight Frank , Breitling South East Asia , One Championship , Fairfax Media , Standard Chartered , ஒன்றுபட்டது கிஂக்டம் , கோடு மேனன் , பிரேய்திலீங் ஆசியா , நேரம் பர்ரோஸ் , ஆசியா பெஸிஃபிக் , நைட் வெளிப்படையான , பிரேய்திலீங் தெற்கு கிழக்கு ஆசியா , ஒன்று சாம்பியன்ஷிப் , ஃபேர்ஃபாக்ஸ் மீடியா , தரநிலை பட்டய ,