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Seven ingenious ways to make this summer EVEN more fabulous


With lockdown restrictions easing and shops reopening, Brits can finally start looking forward to a summer like no other. 
After being stuck indoors for the past year with very little socialising among friends and family, it s understandable if you re eager to get out and start making up for lost time.  
Whether it s a traditional picnic which has been given a very glamorous makeover or an outdoor cinema experience you re after, this summer is sure to be an unforgettable one - with lots of memories to be made. 
So, if you re ready to venture outside but are at a loss for ideas, we ve rounded up seven ingenious ways to make the upcoming scorching months even more fabulous.   ....

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It's Norwalk Restaurant Week | Nancy on Norwalk


I stopped going to all restaurants that the city forces you to pay for parking. The parking enforcement is down to the minute with agents watching the meters.
I personally watched them roll up to my car on the Haviland Deck one minute before the time was up with the ticket book in hand.
That was the last time I was the last straw and that was 5 years ago.
Harry, I’m so glad to see that you care so much about our local restaurants!
A propos of nothing, when is Il Fornaio going to open? The sign says “Coming in 2019!”, but whenever I call to order a pizza, the operator says the line’s disconnected. Beats the heck out of me! ....

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New York Bakery Co unveils £2m bagel campaign


By Amy North2021-04-22T08:43:00+01:00
Source: New York Bakery Co
New York Bakery Co (NYBC) has unveiled a £2m campaign for its bagels called New York or Nothin’.
The multichannel campaign is described as ‘cinematic and playful’ as it aims to reinforce to UK consumers that New York and bagels are synonymous.
The bagel brand has created a new TV advert as part of the campaign which stars New Yorker George who is sat at a table in a deli in Brooklyn. For George, anything other than a New York style bagel is a “lousy imitation” and should not even be called a bagel. This is a life wisdom he shares with anyone who will listen which, in the case of the advert, turns out to be his toddler grandson as the protagonist states: “Kid, it’s New York or nothin’”. ....

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New York Bakery Co. kicks off £2m advertising campaign


New York Bakery Co. kicks off £2m advertising campaign
Print
20th April 2021
Bagel brand New York Bakery Co. has unveiled a £2m campaign to reinforce that “New York and bagels are synonymous and setting the New York style bagel apart from any competition”.
The “New York or Nothin’” campaign includes a 30-second TV advert and further advertising across print and social media, including influencer activity.
Over the past year, 1.125m new shoppers bought into the brand, “bringing the highest share of incremental shoppers to the category”.
It said New York Bakery Co. shoppers bought 33% more frequently the those who bought any other bagel brand. ....

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