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New York Bakery Co unveils £2m bagel campaign

By Amy North2021-04-22T08:43:00+01:00
Source: New York Bakery Co
New York Bakery Co (NYBC) has unveiled a £2m campaign for its bagels called New York or Nothin’.
The multichannel campaign is described as ‘cinematic and playful’ as it aims to reinforce to UK consumers that New York and bagels are synonymous.
The bagel brand has created a new TV advert as part of the campaign which stars New Yorker George who is sat at a table in a deli in Brooklyn. For George, anything other than a New York style bagel is a “lousy imitation” and should not even be called a bagel. This is a life wisdom he shares with anyone who will listen which, in the case of the advert, turns out to be his toddler grandson as the protagonist states: “Kid, it’s New York or nothin’”. ....

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Talking Heads

André Gregory, at left, who plays himself, the sophisticated title character in “My Dinner with André,” and his co-star and co-author, the more down-to-earth Wallace Shawn, donned ski wear under their clothing to stay warm during the Richmond filming in December 1980.
Recently while heading east on Monument Avenue, past scarred granite stubs at four intersections, I remember the Confederate imagery that once crowned those plinths. Then, passing the Jefferson Hotel I wonder: Do hotel visitors still ask about another icon, the lobby’s red-carpeted staircase where Scarlett O’Hara never fell?
Probably not. “Gone With the Wind” is now relegated to the backlot, joining “The Birth of a Nation” as one of Tinseltown’s outdated missteps. ....

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