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Multilingualism and the indie musician: Is singing in Hindi or a regional language essential to turn an artist into a brand? Over the last few years, there’s been an exponential increase in the number of acts who started their careers performing in English, subsequently began releasing material in Hindi and now seamlessly switch between the two. Amit Gurbaxani January 28, 2021 13:21:27 IST Divine; Prateek Kuhad (image courtesy: Rema Chaudhary); Ritviz. During a recent webinar, when asked about which Indian acts have actually been making money during the ongoing pandemic, Chaitanya Kataria, the co-founder of Gully Gang Entertainment, answered: Whoever has built a brand that other brands want to associate with. Kataria’s biggest brand, as you may know, is the rapper, Divine. ....
Share this article Mumbai-based hip-hop artist Divine recently released a new Bollywood-inspired single called “Jungle Mantra” featuring Pusha-T and Vince Staples. Produced by Karan Kanchan, the track features an upbeat melody alongside lethal lyrical flows by the G.O.O.D. Music president and the Compton-born rapper. Throughout the song, the artists relay their dreams and motivations while fighting through the jungle.One of the highlights is the chorus of the song which translates to “This is the mantra of the jungle, do or die.” The song has been featured on a new Netflix drama called White Tiger starring Rajkummar Rao and Priyanka Chopra. The film will premiere on Netflix this January 22. ....
DIVINE talks new album Punya Paap, creative drive: This is our chance, there cannot be any blocks Fully in the driver’s seat with Punya Paap, the rapper never thinks about creative blocks. “We came from a place and genre was never there,” DIVINE says. “It was do or die for us.” Anurag Tagat December 24, 2020 12:20:58 IST It was only five years ago, when “ Mere Gully Mein” released via Sony Music India, that rapper DIVINE stood atop a vegetable pushcart in the music video and brought in an unshakeable rap hook with fellow Mumbai hip-hop artist Naezy. In 2020, for the video “ ....
Divine becomes the first Indian rapper to feature on New York Times Square billboard mid-day.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mid-day.com Daily Mail and Mail on Sunday newspapers.
Akash Ahuja on the Times Square Billboard bignewsnetwork.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bignewsnetwork.com Daily Mail and Mail on Sunday newspapers.