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1.691 Karyawan Garuda Indonesia (GIAA) Pensiun Dini, Terdampak pandemi Covid-19.

PT Garuda Indonesia Tbk (GIAA) telah menawarkan program pensiun dini pada karyawannya. Tawaran ini dilakukan guna memulihkan kinerja maskapai pelat

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Hyundai says the future wants its car back in new Tucson campaign via Innocean Australia

July 27 2021, 9:21 am | BY Ricki Green | 7 Comments
Hyundai is to launch its new brand organising idea this month, called “Imagine that” with the all-new Tucson SUV in a campaign that brings Australians closer to tomorrow’s car today by creative agency, Innocean Australia.

Hyundai Australia’s new brand idea focuses on Hyundai’s world class innovation credentials. The all-new Tucson marks a step change for Hyundai, helping customer reappraisal of the brand to one which is more visually desirable and innovative.
The campaign idea, “Tomorrow wants its car back” is based on the revolutionary all-new Tucson as a preview of Hyundai’s bold design and innovation led future, a car that looks so futuristic that it really shouldn’t be available in 2021. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021.

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Hyundai Tucson gets inspected by futuristic robots in new campaign via Innocean

Hyundai Tucson gets inspected by futuristic robots in new campaign via Innocean
July 27, 2021 9:29
Hyundai has launched a new campaign for the new Hyundai Tucson SUV via Innocean Australia.
The “Tommorrow wants its car back” campaign is part of the “Imagine that” brand platform Hyundai will launch this month.
In the 60 second spot, a couple with their chocolate Labrador go inside their home, whilst unbeknownst to them, their Hyundai Tucson gets investigated by alien-looking robots. After the dog barks at the robots, they drive away and vanish.
Kevin Goult, Hyundai Australia chief marketing officer, said: “This truly is a flexible, fully integrated campaign designed to work with the requirements of our business this year and represents a step-change for Hyundai. This is only the start.”

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Koala releases 'Sleep it simple' campaign via The Royals

Koala releases 'Sleep it simple' campaign via The Royals
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Macca's, DDB Sydney and OMD named $1M winners in Nine's 2021 State of Originality Competition

July 23 2021, 9:17 am | BY Ricki Green | 2 Comments
McDonald’s is the winner of the biggest prize in Australian advertising, along with its agencies DDB Sydney and OMD: $1 million worth of inventory as the winners of Nine’s State of Originality competition.

Determined by an all-star judging panel and the Australian public, Nine’s State of Originality challenged brands and agencies to take the platform of State of Origin and create unmissable ads that captured the attention of the millions of viewers watching each round of the series.
The winning McDonald’s ad, “End of Night”, celebrates a part of the footy seldom shown: the period several hours after the big game. We follow a street sweeper driving around the city late at night as fans, revellers, commentators and Origin greats make their way home with one thing in common: a hunger for Macca’s.

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McDonald's campaign by DDB wins Nine's State of Originality

July 23, 2021 8:42
DDB’s ‘End Of Night’ campaign for McDonald’s has taken out Nine’s inaugural State of Originality competition, winning the prize of $1 million in advertising inventory across Nine’s assets.
The campaign ran in two versions across New South Wales and Queensland during State of Origin 2021, with OMD looking after media for the campaign.
Nine’s all-star judging panel, alongside the Australian public, voted to name the McDonald’s campaign the winner. Nine director of Powered, Liana Dubois, said: “My sincere congratulations go to McDonald’s and their agencies, DDB and OMD.
“They took up both the challenge and opportunity in State of Originality to produce some great work that showcases the power of original storytelling, beautifully executed and delivered within the right context.

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Woolworths goes green in latest campaign via M&C Saatchi for Olympics

Woolworths goes green in latest campaign via M&C Saatchi for Olympics
July 23, 2021 9:47
The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths.
The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team.
The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to.
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Andrew Hicks, Woolworths’ group chief marketing officer, said: “Australia and the world has changed profoundly over the last 18 months, and so have the expectations of our customers. As today’s fresh food people, we need to evolve and grow with them.

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Toyota Reaches for a Cleaner Future in New Campaign

The sky is the limit.
Toyota Australia’s new campaign, ‘In Our Nature,’ focuses on a commitment to a cleaner and safer world for everyone.
Created in collaboration with Saatchi & Saatchi Australia and Revolver Film’s director Stephen Carroll, the integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store.
Featuring a little girl in her boxcar aiming for new greater heights, the campaign aims to highlight a 25-year commitment to innovation in alternative fuel technology. It also focuses on how ‘safety’ and ‘invention’ are ingrained in Toyota’s quest for a better tomorrow.
“Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction of the next generation Mirai Fuel Cell Electric Vehicle. We are always striving to continuously improve,” said John Pappas, Chief Marketing Officer, Toyota Australia.

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Electric Dreams Become Reality in Inspiring Toyota Campaign

Electric Dreams Become Reality in Inspiring Toyota Campaign
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

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Toyota leverages safety and cleaner technology with new brand campaign

Toyota leverages safety and cleaner technology with new brand campaign
July 16, 2021 10:33
Toyota Australia has launched a new brand campaign, ‘In Our Nature’, to promote its commitment to a “cleaner and safer” future.
The campaign, launched via Saatchi & Saatchi, features two TV spots highlighting the auto brand’s safety technology, Toyota Safety Sense, and its 25-year history in alternative fuel technology innovation.
‘All of us’ builds on Toyota’s commitment to safety in car technology, stating that it is all of our responsibility to keep each other safe. The second spot, ‘Box Car’ celebrates the brand’s hybrid-electric fuel alternatives.
Toyota Australia chief marketing officer, John Pappas, said: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction of the next generation Mirai Fuel Cell Electric Vehicle. We are always striving to continuously improve.”

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