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Toyota launches 2020 Tokyo Olympics 'Breaking Point' campaign via Saatchi & Saatchi


July 8, 2021 10:26
With the 2021 Tokyo Olympic Games fast approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign leveraging its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy.
The campaign, created by Saatchi & Saatchi Australia, focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, while also demonstrating how Toyota’s product planning and development (PP&D) team worked with Batt to re-engineer elements of his wheelchair to ensure he can perform at his best.
John Pappas, Toyota Australia chief marketing officer, said: “As the global ‘mobility partner’ of the Tokyo ....

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