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New Jersey Devils forms an alliance with gambling technology company PlayUp

New Jersey Devils forms an alliance with gambling technology company PlayUp
News Highlights: New Jersey Devils forms an alliance with gambling technology company PlayUp
The National Hockey League (NHL) team, the New Jersey Devils, has announced a multi-year agreement with gaming technology provider PlayUp.
This is the first time the Australian gambling entertainment and technology group has sponsored a professional US sports team, having recently obtained its New Jersey gambling license, in addition to approval from Colorado gambling authorities.
Under the terms of the agreement with the Devils, PlayUp will be the presenting partner of the teams’ revamped PlayUp Studio, Season Preview Show and Pre-Game Live Show. ....

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RELEASE: Devils Announce Major Partnership with PlayUp

RELEASE: Devils Announce Major Partnership with PlayUp
The Devils become the premium Australian-owned online betting entertainment and technology group s first US professional sports team partner
by
New Jersey Devils PR
/ NewJerseyDevils.com
The New Jersey Devils and Prudential Center have today announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team s Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games. PlayUp will also hold a permanent in-arena activation location called the PlayUp Sports Lounge, as well as a TV-visible dasherboard, corner in-ice logo, and virtual signage within Prudential Center. ....

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