New Jersey Devils forms an alliance with gambling technology company PlayUp News Highlights: New Jersey Devils forms an alliance with gambling technology company PlayUp The National Hockey League (NHL) team, the New Jersey Devils, has announced a multi-year agreement with gaming technology provider PlayUp. This is the first time the Australian gambling entertainment and technology group has sponsored a professional US sports team, having recently obtained its New Jersey gambling license, in addition to approval from Colorado gambling authorities. Under the terms of the agreement with the Devils, PlayUp will be the presenting partner of the teams’ revamped PlayUp Studio, Season Preview Show and Pre-Game Live Show.