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'Pouring gasoline where it needs to be poured': Why a DTC seafood company is rethinking its ad spend

January 22, 2021
Get Maine Lobster, a direct-to-consumer seafood company, diversified its media plan throughout 2020 to be less reliant on Facebook and Instagram. The company plans to carry on with that approach in 2021, as DTC marketers say the diversification conversation has continued to heat up.
“There are only so many impressions available from the top of the funnel for Facebook [inventory] will run out of people to hit from that perspective, however it may become a great remarketing tool,” said Mark Murrell, Get Maine Lobster CEO and founder, when asked why the diversification strategy will continue this year. Murrell added that the company needs to “meet consumers where they are and those channels are ever-changing.” ....

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The Wrap: Openings, closings, and a plea for help

The Wrap: Openings, closings, and a plea for help
More & Co. and Ernie s Pool & Darts close for good. Blackstones bar launches GoFundMe campaign.
By Peggy Grodinsky
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The pandemic continues to pummel the hospitality world, as several more bars and restaurants have closed permanently. On the bright side, a few places have opened, too.
Sande Updegraph / For The Forecaster
More & Co., a shop, cafe and creative studio in Yarmouth near the Yarmouth Boat Yard, is closing permanently Sunday after eight years in business, according to a post on Facebook from owners Maria Vettese and Christopher Ryan. In addition to beautiful home goods, More & Co. began offering quality coffee, cakes, cookies, soups and snacks in 2018. ....

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