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January 22, 2021 Get Maine Lobster, a direct-to-consumer seafood company, diversified its media plan throughout 2020 to be less reliant on Facebook and Instagram. The company plans to carry on with that approach in 2021, as DTC marketers say the diversification conversation has continued to heat up. “There are only so many impressions available from the top of the funnel for Facebook [inventory] will run out of people to hit from that perspective, however it may become a great remarketing tool,” said Mark Murrell, Get Maine Lobster CEO and founder, when asked why the diversification strategy will continue this year. Murrell added that the company needs to “meet consumers where they are and those channels are ever-changing.” ....
What's Next for Shopify, the Other Giant of US Ecommerce adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
are buzzing for a bullish story which suggests the dow could soar past all time highs. argues stocks are healthier today. our what s working now series continues. in just a few minutes, we have mark mobius joining us with his take on the emerging markets. he travels world looking for the best bets. and at 6:30, the ceo of rbc wealth management, john taft. at 8:00, we ll turn to the fixed income markets with jim r reynolds. plus neel kashkari will be offering his stock selections, as well. and this morning we are going back to school. this is the official kickoff of the squawk endowment. we ll welcome money managers from five top universities. first up this morning, we have notre dame. unbelievable with football, too. he we won t be talking football, we ll talking stocks. but still undefeated. later this week, we ll also hear from northwestern, the university of texas, university of michigan and stanford. first, though, joe has the top headlines. you know in the panic ....