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How a 70-year-old mattress company created a new bed-in-a-box brand from scratch

How a 70-year-old mattress company created a new bed-in-a-box brand from scratch
digiday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from digiday.com Daily Mail and Mail on Sunday newspapers.

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Announcing the Disrupt 2021 Extra Crunch Stage Agenda – TechCrunch

Disrupt 2020 was an absolute banger of a conference, but we’re not ones to rest on our laurels. We have an incredible Disrupt in store for you this September 21-23, with an amazing line up of speakers across the hottest of topics, like crypto, health/biotech, SPACs, the creator economy, and the usual spread of startup […] ....

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The Best Ecommerce Marketing Apps & Tools to Use in 2021 with Nik Sharma [Podcast]

Nik Sharma talks about the best chat, email, loyalty, and other ecommerce apps you can use, how they work, and how they help with long-term customer retention. ....

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12 e-commerce companies that are hot acquisition targets: 2021

Why it s an acquisition target: Building adtech for new retail media networks
Pacvue is one of a handful of startups that plugs into the growing number of retail ad networks like Walmart, Target, and Instacart.
The firm sells technology that brands use to manage their ad spending on Amazon. It expanded to other retailers last year when e-commerce boomed in the pandemic. Pacvue says that its business grew 300% in 2020.
Sellics CEO Franz Jordan said there s a growing need for companies like Pacvue to handle ad budgets for big brands that sell on Amazon, Target, and Walmart.
Pacvue president Melissa Burdick did not address acquisition talks. ....

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'Pouring gasoline where it needs to be poured': Why a DTC seafood company is rethinking its ad spend

January 22, 2021
Get Maine Lobster, a direct-to-consumer seafood company, diversified its media plan throughout 2020 to be less reliant on Facebook and Instagram. The company plans to carry on with that approach in 2021, as DTC marketers say the diversification conversation has continued to heat up.
“There are only so many impressions available from the top of the funnel for Facebook [inventory] will run out of people to hit from that perspective, however it may become a great remarketing tool,” said Mark Murrell, Get Maine Lobster CEO and founder, when asked why the diversification strategy will continue this year. Murrell added that the company needs to “meet consumers where they are and those channels are ever-changing.” ....

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