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Sea of trash: soft drinks category report 2021


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Covid-19 has brought more than its fair share of woes. Not least has been its deleterious effect on the environment. How? Well, it’s sent consumption of fizzy drinks from single-use cans and plastic bottles through the roof. And it’s derailed plans for the UK’s biggest-ever initiative to ensure drinks packaging is recycled, the deposit return scheme.
In short, it’s been a disaster for the Earth’s oceans – where the amount of plastic waste is expected to triple in the next 20 years, according to a paper published last July in the journal Science.
In 2020, shoppers took home 561.7 million more single-use cans of cola, lemonade, fruit carbonates and mixers than they did in 2019, bringing total sales to 2.9 billion cans. More than 710.4 million plastic pop bottles were taken home, a rise of 102.6 million [Kantar 52 w/e 27 December 2020]. ....

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Culture war: should British brands fly the union flag on packaging?


By George Nott2021-05-07T09:08:00+01:00
The newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear?
“Very unpleasant and quite intimidating,” is how one Twitter user described the union flag-emblazoned Mornflake porridge oats pack at their local Morrisons this month. Another wondered whether the flag-wrapped own-brand eggs and butter at the supermarket had “always been this…patriotic?”
Others mocked the complainants for being too easily “triggered”. And so began the latest skirmish in the so-called culture war over the use – be it too much or not enough – of the union flag by brands, retailers, the government, citizens and institutions. ....

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