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Tooheys Extra Dry releases new 'Proudly Ordinary' campaign work

May 14, 2021 10:44
Tooheys Extra Dry has released a new instalment in the ongoing ‘Proudly Ordinary’ campaign platform.
The video features Australian comedian Gocsy taking a guided tour through the Tooheys factory. The five minute film was produced in collaboration with Vice, and has been released on both respective platforms.
This new work is part of the ‘Proudly Ordinary’ campaign, created by 72 and Sunny, launched last year following the agency winning the creative account without pitch.
The campaign takes a lighthearted approach to the market perception Tooheys Extra Dry holds, as an ordinary, everyday beer.
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Outdoor execution of the campaign
72 and Sunny also works with other Lion brands including Little Creatures, Byron Bay Brewery and Kosciuszko Pale Ale. ....

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Local beer company is beating the Blues for flood victims

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While the cancellation of Bluesfest was devastating, one local beer company has made the most of a bad situation to help flood impacted businesses.
Byron Bay Brewery, together with BluesFest will work together to help flood affected venues on the mid-north coast of NSW.
The Byron Bay Brewery, the key beer sponsor of the Byron Bay BluesFest today announced that it will credit the BluesFest organisers for all of the beer for the event and send packaged stock that was to be enjoyed by festival-goers over the Easter long weekend to flood affected pubs and clubs across the state. ....

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Local beer company is beating the Blues for flood victims

Local beer company is beating the Blues for flood victims
byronnews.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from byronnews.com.au Daily Mail and Mail on Sunday newspapers.

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