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Brands weigh in on launching immune support in crowded space

Brands weigh in on launching immune support in crowded space
They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune support products and they shared how they elevated their offerings in the increasingly saturated market.
Last fall, SmartyPants introduced a new functionals line that includes Healthy Immunity Daytime, Healthy Immunity Nighttime, and Healthy Kids Immunity.
“It’s such a crowded category,” lamented Courtney Nichols Gould, co-CEO SmartyPants.
“And we always promised ourselves we would never make a ‘me too’ product. We want to add a product to the shelf and only release it if we truly believe our solution is better or unique in a way that solves a real problem for people. When it comes to our immunity product ....

United States , Charlotte Trass , Lindsey Christianson , Caroline Beckman , Courtney Nichols Gould , Michael Hartman , Healthy Immunity Daytime , Healthy Immunity Nighttime , Healthy Kids , Plexus Immune Plus , Elderberry Queen , New Chapter , Corona Virus , Product Claims , Manufacturer Insights , Vitamin D , Immune Support , Antioxidants Carotenoids , Probiotics Amp Prebiotics , Immune Supplements , ஒன்றுபட்டது மாநிலங்களில் , லிண்ட்சே கிறிஸ்டியன்சன் , கரோலின் பெக்மேன் , கோர்ட்னி நிக்கோல்கள் கூல்ட் , மைக்கேல் ஹார்ட்மேன் , ஆரோக்கியமான நோய் எதிர்ப்பு சக்தி பகல்நேரம் ,

NAD supports claims being made by 'medical probiotic' manufacturer

NAD supports claims being made by ‘medical probiotic’ manufacturer
©Getty Images - Image Jungle
Probiotics manufacturer Pendulum Therapeutics Inc. got some welcome news today when the National Advertising Division announced that it has found that the claims the company makes for dietary control of Type 2 diabetes are supported by scientific evidence.
The NAD ruling said that the scientific study that Pendulum Therapeutics submitted in response to the action support the claims it has been making. The specific claims the ruling said were supported on the Pendulum Glucose Control product are:
“The only medical probiotic clinically shown to lower A1C & blood glucose spikes for the dietary management of T2D ( Consult your physician as part of your total diabetes management plan. Results may vary from person to person)”; and ....

United States , Colleen Cutcliffe , Diabetes Research , Pendulum Therapeutics , Pendulum Glucose Control , Nutraingredients United States , Glucose Control , Blood Sugar Management , Gut Digestive Health , Healthy Aging , Probiotics Amp Prebiotics , Product Claims , Health Claims , Health Claims Regulation , Diabetes Mellitus Type 2 , ஒன்றுபட்டது மாநிலங்களில் , சக கூட்கலிப்பே , நீரிழிவு நோய் ஆராய்ச்சி , ஊசல் சிகிச்சை , இரத்தம் சர்க்கரை மேலாண்மை , குடல் செரிமான ஆரோக்கியம் , ப்ராடக்ட் கூற்றுக்கள் , ஆரோக்கியம் கூற்றுக்கள் , ஆரோக்கியம் கூற்றுக்கள் ஒழுங்குமுறை ,

Nutrition 21 says science backing of new beauty-from-within ingredient will help it capitalize on growing market

Nutrition 21 says science backing of new beauty-from-within ingredient will help it capitalize on growing market
Nutrition 21 has launched a new beauty-from-within ingredient backed by a recent clinical study that the company believes will help to further enlarge a category that after many false starts finally seems to be in a solid growth phase.
The new ingredient, branded as Lustriva, contains bonded arginine silicate (arginine silicon inositol complex) and magnesium biotinate (Nutrition21’s proprietary biotin formulation). The latter is a combination that the company says significantly increases its solubility over standard D-biotin, which is commonly found in beauty products.
RCT backing the benefits ....

United States , James Komorowski , Douglas Kalman , Susan Hewlings , Elyse Lovett , Experimental Dermatology Research , Euromonitor International , Central Michigan University , Nova Southeastern University , Nutraingredients United States , Randomized Double Blind Evaluation , Novel Biotin , Silicon Ingredient Complex , Healthy Women , Nutraingredients United States Awards , Product Claims , Beauty From Within , Healthy Aging , Skin Health , Dosage Forms Amp Delivery Formats , Vitamins Amp Premixes , ஒன்றுபட்டது மாநிலங்களில் , டக்ளஸ் கல்மான் , சோதனை தோல் நோய் ஆராய்ச்சி , மைய மிச்சிகன் பல்கலைக்கழகம் , நோவா தென்கிழக்கு பல்கலைக்கழகம் ,

Supplement firm uses chocolate as delivery mode for functional ingredients

A new supplement brand uses the unusual delivery form of premium chocolate to deliver functional ingredients in products aimed originally at women.
....

United States , Chris Peruzzi , Nicole Smith , Helios Corp , Taiyo International , Chocolate Company , Pharma Foods International , Functional Chocolate Company , Natural Balance , Rhythm Chocolate , Carefree Chocolate , Hot Chocolate , Sexy Chocolate , Pharma Foods , Product Claims , Women 039s Health , Dosage Forms Amp Delivery Formats , Chocolate Bars , ஒன்றுபட்டது மாநிலங்களில் , கிறிஸ் பெருஜ்ஜி , நிக்கோல் ஸ்மித் , ஹீலியோஸ் கார்ப் , டையையொ சர்வதேச , சாக்லேட் நிறுவனம் , பார்மா உணவுகள் சர்வதேச , செயல்பாட்டு சாக்லேட் நிறுவனம் ,

Glutathione marketer agrees to drop treatment claims following NAD ruling

Glutathione marketer agrees to drop treatment claims following NAD ruling
The manufacturer of a glutathione supplement has agreed to cease certain health and performance claims associated with the product after a ruling by the National Advertising Division.
According to an NAD press release from BBB National Programs, Nanoceutical Solutions Inc. agreed to comply with the findings on its Nano Glutathione dietary supplement. The claims being made on the product were challenged by the Council for Responsible Nutrition.
Injection statement implied disease treatment linkage, NAD rules
The NAD press release said the company, which is based in San Antonio, TX, failed to provide sufficient evidence to support the claims made on the product. ....

San Antonio , United States , Nanoceutical Solutions Inc , Council For Responsible Nutrition , National Programs , Nanoceutical Solutions , Nano Glutathione , Immune Disorders , Heart Disease , Corona Virus , Legislation Amp Enforcement , Product Claims , Healthy Aging , Immune Support , Antioxidants Carotenoids , சான் அன்டோனியோ , ஒன்றுபட்டது மாநிலங்களில் , சபை க்கு பொறுப்பு ஊட்டச்சத்து , தேசிய ப்ரோக்ர்யாம்ஸ் , நானோ குளுதாதயோன் , நோய் எதிர்ப்பு சக்தி கோளாறுகள் , இதயம் நோய் , கொரோனா வைரஸ் , சட்டம் ஆம்ப் அமலாக்கம் , ப்ராடக்ட் கூற்றுக்கள் , நோய் எதிர்ப்பு சக்தி ஆதரவு ,