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Brand Film Awards U.S.: Technique - MM&M - MM+M - Medical Marketing and Media


Kentucky Fried Chicken and A+E Networks with Jean, Wieden+Kennedy and Edelman
This short film from Jean manages to fit all the typical elements of a Lifetime movie into just 15 minutes. There’s a young heiress torn between two suitors, indiscretions at the country club, a gay best friend — who steps in at a crucial point to save the day — and … Colonel Harland Sanders. 
Yes, at the center of this deliciously campy collaboration between Lifetime and KFC is the famous colonel, played by Mario Lopez. This is a glimpse of Sanders in his younger days with smoldering good looks, though he had already developed his secret recipe and was convinced that it would change the world (perhaps needless to say, that recipe plays a key part in furthering the film’s plot).  ....

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Weber Shandwick Wins Campaign of the Year at 2021 PRWeek Global Awards


Weber Shandwick Wins Campaign of the Year at 2021 PRWeek Global Awards
- Agency Teams Honored With Most Awards of Any Firm -
- Weber Shandwick Mexico CEO Amanda Berenstein Named Best PR Professional in LATAM; Weber Shandwick MENAT CEO Ziad Hasbani Named Best PR Professional in Middle East -
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NEW YORK, May 21, 2021 /PRNewswire/ Weber Shandwick, one of the world s leading global communications and marketing solutions firms, celebrated several wins across its network at the 2021
PRWeek Global Awards, held virtually on Thursday. The agency earned top honors across five categories, the most of any agency, including Campaign of the Year for Prime Weber Shandwick s work on The Climate Store campaign with client Felix, which also won Best Campaign in Europe (Outside UK). Todos Pela Saúde with Itaú Unibanco won Best Campaign in LATAM. ....

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Milk and cereal reinforce their bond


Milk and cereal reinforce their bond
A bowl of cereal topped with milk has been a quick and healthy breakfast option for decades. While it was once an extremely common way to start the day, the popularity of cereal has dipped in more recent years as consumers sought out more “eat-on-the-go” options. Still, there is no denying the nutrient package that a simple serving of milk and cereal can provide.
To reignite a passion for cereal and milk, General Mills Big G cereal and the Milk Processor Education Program (MilkPEP) have partnered to bring the “Got Milk?” campaign to the breakfast table. In honor of the partnership, General Mills will debut limited-edition packaging on certain cereals, with the “Got Milk?” tagline and popular characters such as the Trix Rabbit and Honey Nut Cheerios’ Buzz the Bee sporting milk mustaches. ....

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