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Google Search Business Booms on Covid Reopening Marketing Blitz


Google Search Business Booms on Covid Reopening Marketing Blitz
Bloomberg
2 hrs ago
Nico Grant
(Bloomberg) Google’s results, showing a surge in ad sales related to travel and retail, offered a glimpse of online spending in a post-pandemic world: Businesses are boosting digital marketing to capture a public eager to resume something resembling normal life again.
Google parent Alphabet Inc. said first-quarter revenue, excluding payments to distribution partners, came in at $45.6 billion, pummeling Wall Street estimates. The company also unveiled a big new share buyback, sending the stock up more than 4% in extended trading.
© Bloomberg
Ex-TAC Beat
Covid-19 restrictions have limited travel and trips to physical stores, two key areas of Google’s search business. However, Alphabet shares are up more than 30% this year on optimism vaccinations in the U.S. are reviving these activities. The company is also pushing further into ....

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