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McFadyen Digital Acquires Commerce Consultancy Cerebrik

McFadyen Digital Acquires Commerce Consultancy Cerebrik
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The acquisition continues McFadyen Digital’s expansion of its services and leadership team with talent and customer acquisition
The synergies between [McFadyen Digital and Cerebrik] made a lot of sense amidst our recent growth and success, said Tom McFadyen, CEO of McFadyen Digital.
VIENNA, Va. (PRWEB)
February 23, 2021
McFadyen Digital, a leading marketplace strategy and implementation agency, today announced that it has acquired Cerebrik, a full-service ecommerce consulting company with offices in Dallas, Texas and Bangalore, India. The strategic acquisition builds upon McFadyen’s position as the leader in ecommerce marketplace enablement.
Founded in 2015, Cerebrik offers its clientele a full-service partner who could enact digital commerce transformation. Its selection of digital transformation strategy, B2C an ....

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Marketplace Models Find Growth Opportunities Amidst The Power Of Amazon And The Pandemic

Marketplace Models Find Growth Opportunities Amidst The Power Of Amazon And The Pandemic
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McFadyen Digital Announces Two Key Executive Additions Amid 40% Year-on-Year Growth

McFadyen Digital Announces Two Key Executive Additions Amid 40% Year-on-Year Growth
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Adding top-tier industry veterans, McFadyen Digital hires Adam Thibodeaux and Lee Riesterer as the company expands strategic and technological commerce services to meet growing demand
I look forward to helping continue [McFadyen Digital s] recent momentum as we continue to evolve the notion of what is possible with digital commerce, said Adam Thibodeaux, SVP of Global Sales.
VIENNA, Va. (PRWEB)
February 11, 2021
McFadyen Digital, a leading global strategic commerce agency, is adding two industry veterans to keep up with demand for its strategy, technology, marketing, and user experience services. Upward trends have necessitated both key leadership additions as the company continually strives to offer its customers access to the best talent, technologies, and strategies in the digital commerce s ....

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New Book, Marketplace Best Practices, Offers Enterprises a Guide to Launching and Optimizing Their Own Online Marketplace

Press release content from PR Newswire. The AP news staff was not involved in its creation.
New Book, Marketplace Best Practices, Offers Enterprises a Guide to Launching and Optimizing Their Own Online Marketplace
January 26, 2021 GMT
VIENNA, Va., Jan. 26, 2021 /PRNewswire/ As online marketplaces continue to grow, business executives are seeking guidance on how to succeed in an increasingly competitive digital space. Marketplace Best Practices, the new book from Tom McFadyen, CEO of McFadyen Digital, provides strategy, business, and technology insight to enable retail and B2B ecommerce merchants to launch their own marketplace or improve an existing site.
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Platform businesses are disrupting and displacing the legacy ecommerce, retail, and distribution businesses that depend on the labor-intensive pipeline model. The platform economics of marketplaces has proven to be more scalable and profitable, and to drive higher company valuations. ....

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