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Top News In மந்தமான முடியும் மாற்றம் Today - Breaking & Trending Today

Do Recent Acquisitions Signal More Workplace-CX App Combos?


PHOTO:
DW labs Incorporated
Two acquisitions over the last three months signal the meshing of the customer experience/marketing software worlds with those that offer collaboration, project management and workflow operations.
Adobe acquired Workfront in November. Salesforce acquired Slack in December. The acquirers sit at the top of the digital customer experience software worlds battling for attention — and dollars — from chief marketing officers, marketing departments and those charged with crafting digital customer experience programs.
And now they ve added workplace project management and collaboration. Enough to really signify an actual trend of the merging of front-end customer experience with back-end digital workplace/work operations where vendors offer all experiences under one roof?  ....

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Slack Connect Is Now Salesforce's (Not So) Secret Weapon


PHOTO:
Giorgio Minguzzi
Salesforce s recent purchase of Slack for $27.7 billion is already old news. Why Salesforce paid so much however, is still a matter of speculation.  Major press outlets including the Wall Street Journal, the Washington Post and the New York Times reckon the purchase helps Salesforce expand its footprint into remote working, with Slack already enabling at home workers to collaborate in real-time. Slack also helps Salesforce compete with Microsoft, whose Teams collaboration product saw meteoric growth during the COVID-19 pandemic, going from 13 million to 115 million users in just 19 months.
Both reasons are valid, but they miss the contribution of Slack’s new Connect offering to Salesforce s core business value proposition. Let’s break this down. ....

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