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Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)

Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)
Brian Steinberg, provided by
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TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers.
Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the “upfront.” Now, Interpublic Group’s large IPG Mediabrands unit will during the week of March 15 kick off what it calls an “Equity Upfront” a different version of the big sales sessions that help set up advance ad deals for TV and digital media that seeks to match Black-owned media as well as media outlets that aim for Black audiences with some of the company’s clients. ....

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Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers

Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Brian Steinberg, provided by
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Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the sho ....

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Magna's New Michigan Plant to Support Fast-Growing Electric Vehicle Market

Magna's New Michigan Plant to Support Fast-Growing Electric Vehicle Market
yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.

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Magna's New Michigan Plant to Support Fast-Growing Electric Vehicle Market NYSE:MGA

New state-of-the art facility to build battery enclosures for GM’s new GMC Hummer EV345,000 square-foot facility, $70 million investment expected to bring. ....

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Bit House Collective To Open Featuring Beers From Pono Brewing

Bit House Collective To Open Featuring Beers From Pono Brewing
Arriving on the Portland imbibing scene in mid-2015, Bit House Saloon became well known for its cocktail prowess and late-night hours set in a historic Nathaniel West Building that dates back to 1892. Now six years later the bar will receive a refresh with a new team taking over the location at the corner of SE Grand and SE Morrison that will now be known as
In forming the new Bit House Collective, three Portland food and drink innovators – Pono Brewing, Magna, and Mixtress Natasha Mesa (formerly of Deadshot) – have joined forces to operate a full service bar that’s dedicated to hospitality, inclusivity, creativity and island vibes. One will be able to get a first glimpse of the new Bit House Collective when it opens on Wednesday, March 3 at 4:00pm. ....

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