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Toyota leverages safety and cleaner technology with new brand campaign July 16, 2021 10:33 Toyota Australia has launched a new brand campaign, ‘In Our Nature’, to promote its commitment to a “cleaner and safer” future. The campaign, launched via Saatchi & Saatchi, features two TV spots highlighting the auto brand’s safety technology, Toyota Safety Sense, and its 25-year history in alternative fuel technology innovation. ‘All of us’ builds on Toyota’s commitment to safety in car technology, stating that it is all of our responsibility to keep each other safe. The second spot, ‘Box Car’ celebrates the brand’s hybrid-electric fuel alternatives. Toyota Australia chief marketing officer, John Pappas, said: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction ....
MARKies Awards Singapore 2021 shortlist announced Details
The results are in and the long wait is over! We are thrilled to announce this year’s finalists for the MARKies Awards Singapore. For a fifth year, this awards is here to honour agency excellence for the most innovative, creative and effective campaigns spanning Singapore’s entire marketing services industry. Overall, this year s MARKies had 39 refreshed and new categories available for entry across two main segments - Creative Ideas and Media Usage. On top of the new categories such as Most Creative – Audio, Most Creative – Campaign Pivot, Most Creative – COVID-19 Response, Most Effective Use – Events (Physical / Virtual), Most Effective Use – Influencers / KOLs, we also introduced three talent categories, Best Account Manager, Best Art Director / Designer, Best Planner to recognise and reward outstanding talent in the industry. ....
The Mandalorian is Luke Skywalker s big cameo in the finale, so naturally, Mark Hamill wants you to vote. This is the ONLY @BAFTA category chosen by the public in the UK. It would be an honor if the fans picked Luke’s surprise appearance to pick up Grogu as a Must-See. If you wish to vote go to http://virginmedia.com/bafta & thanks for being the best fans in the Galaxy, Hamill tweeted. You can check out his post below: This is the ONLY @BAFTA category chosen by the public in the UK. It would be an honor if the fans picked Luke’s surprise appearance to pick up Grogu as a Must-See. If you wish to vote go to https://t.co/OtYpWgh8B7 & thanks for being the best fans in the Galaxy! @themandalorianpic.twitter.com/ZpqMNB7YTD ....
IMAA announces trade credit insurance group deal for members April 29, 2021 11:12 The Independent Media Agencies of Australia (IMAA) has negotiated a trade credit insurance group deal for IMAA members, adding financial protection for independent media agencies. The group deal, brokered by the IMAA protects agencies from bad debts including unpaid invoices, client bankruptcy and political risks. IMAA says the deal is a first of its kind globally. IMAA general manager, Sam Buchanan, said: “We uncovered through our IMAA Pulse Survey that members wanted to look for ways they can save money as a group on big-ticket items. One of the biggest expenses for independent media agencies is trade credit insurance, so for the last three months, we have explored a group deal for IMAA members. ....