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General Mills accelerates cereal and snack bars strategy to maintain COVID-driven growth


General Mills accelerates cereal and snack bars strategy to maintain COVID-driven growth
General Mills has outlined its Accelerate strategy to drive long-term growth. Pic: General Mills
The Cheerios maker is targeting a long-term goal of 2% to 3% growth, skewing its focus on an accelerated strategy to get there.
General Mills, like many other staple food providers, has benefited from the enforced eat-at-home trend caused by the pandemic.
It is now hoping to cement the strong profits and market share gains it made by concentrating on five product categories, including cereals and snack bars. The other three include Mexican ready-to-eat offerings, ice cream and pet food. ....

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General Mills Outlines "Accelerate" Growth Strategy at 2021 CAGNY Conference


Press release content from Business Wire. The AP news staff was not involved in its creation.
General Mills Outlines “Accelerate” Growth Strategy at 2021 CAGNY Conference
February 16, 2021 GMT
MINNEAPOLIS (BUSINESS WIRE) Feb 16, 2021
At the Consumer Analyst Group of New York (CAGNY) 2021 Conference, General Mills (NYSE: GIS) outlined its Accelerate strategy to deliver top-tier shareholder returns. The company also reaffirmed its fiscal 2021 third-quarter and full-year financial guidance, which was originally provided on December 17, 2020.
Accelerate Strategy
The Accelerate strategy defines the path for the next chapter of General Mills growth, leveraging the company’s historical strengths and deploying them in ways that are relevant for today’s consumer and marketplace. The strategy guides the company’s choices on how to win and where to play to drive profitable growth and top-tier shareholder returns over the long term. ....

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