General Mills accelerates cereal and snack bars strategy to maintain COVID-driven growth General Mills has outlined its Accelerate strategy to drive long-term growth. Pic: General Mills The Cheerios maker is targeting a long-term goal of 2% to 3% growth, skewing its focus on an accelerated strategy to get there. General Mills, like many other staple food providers, has benefited from the enforced eat-at-home trend caused by the pandemic. It is now hoping to cement the strong profits and market share gains it made by concentrating on five product categories, including cereals and snack bars. The other three include Mexican ready-to-eat offerings, ice cream and pet food.