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New Study From WARC and iHeartMedia Reveals Major Audio Investment Gap for Marketers

New Study From WARC and iHeartMedia Reveals Major Audio Investment Gap for Marketers
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Tuesday, April 27, 2021 : TALKERS magazine – "The bible of talk media."

Shari Gonzalez is promoted to market president for
iHeartMedia’s Miami/Fort Lauderdale station group that includes news/talk WIOD, sports talk WINZ, WXBN “Black Information Network,” and eight music brands. She was most recently regional SVP of sales for the cluster. iHeartMedia division president
Linda Byrd says, “I am thrilled to
have the opportunity to promote Shari into her first market president role. In the short time that we have worked together, I have seen her competitiveness, work ethic and ability to move her team in the direction we need to go. Shari has the experience and smarts to make a great market president of iHeartMedia Miami/Fort Lauderdale. She will be a great leader in one of our most important markets.” Gonzalez comments, “I am honored and thrilled for this opportunity. To continue to work with and now lead this incredible portfolio of brands and this ‘best-in-class’ team of talented, passionate colleagues is a dream come true. ....

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It's Not Easy Streaming Green

It s Not Easy Streaming Green
The welcome drop in emissions and other environmentally damaging activity during the various COVID lockdowns has received a lot of media attention lately. However decades of environmental damage does not evaporate after spending a few weeks indoors and not sitting in traffic. Even with the economy at a temporary standstill, we have still been setting new records for dumping carbon into the atmosphere.
At the same time, video-streaming volumes have ballooned during the lockdown, fueled by the launch of new services in 2020.
But there hasn’t been much conversation about the environmental impact of streaming, especially given the huge uptick in usage that we’ve seen during the lockdown. Growth trends show streaming will eclipse linear TV as the primary consumption method for video content. But is this another one of those developments where convenience translates to a step backwards for the planet? ....

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InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud

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Proven Ad Tech Veteran Joins to Drive its Next Phase of Growth Around the World
SINGAPORE, April 9, 2021 /PRNewswire/ InMobi, one of the world s leading independent marketing cloud today announced that it has appointed Krista Thomas, Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud. The proven ad tech veteran will leverage 20 years in the media and marketing industries to dramatically expand InMobi Marketing Cloud s global awareness and influence, optimize customer acquisition, and launch innovative new solutions that leverage InMobi s end-to-end advertising solutions to activate audiences, drive meaningful connections, and ignite growth.
As InMobi builds toward its next phase of growth, we are thrilled to welcome Krista to the executive team as InMobi Marketing Cloud s first Global Head of Marketing, said Abhay Singhal, Co-Founder of InMobi Group and CEO, InMobi Marketing Cloud. She will play an instrumental role in advancing our ....

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