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How to give curly hair hydration, definition, strength and shine – A Virtual Beauty Shoot


So says Joseph Ferraro, the award-winning hair stylist behind
Marie Claire’s four incredible Virtual Beauty Shoot looks in partnership with Authentic Beauty Concept. 
“Curly hair is naturally drier, and because of the way the cuticle is laid, it needs that added moisture,” he tells
Marie Claire Beauty and Style Director Lisa Oxenham during our live masterclass on creating strong, defined curls. 
The perfect product pairing for curly hair? Authentic Beauty Concept’s Hydrate range – an ultra-nourishing line of moisturising, regenerating and revitalising products designed with drier, more texturised hair in mind. 
Like all of Authentic Beauty Concept’s ranges, Hydrate is sustainable and kind-to-planet, as well as kind-to-hair – making the brand a firm favourite of our Beauty and Style Director. ....

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Get involved with our Marie Claire X Authentic Beauty Concept Live Virtual Hair Shoot


Now is your opportunity to drop by and get involved our editorial hair shoot
On February 10th we are hosting a Live Virtual Hair Shoot with Authentic Beauty Concept. Join us behind the scenes on our virtual set and ask questions to Joseph Ferraro, Authentic Beauty Concept’s UK Ambassador and Lisa Oxenham, our Marie Claire Beauty and Style Director.
If you didn’t have Authentic Beauty Concept products in your shower before, you will after this. The holistic (yet premium) hair brand is certified vegan, with products free-from silicones and sulfate surfactants, all to enhance your hair’s natural beauty and keep it healthy. ....

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