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Protein Industries Canada outlines ambitious plan to expand farm sales

Protein Industries Canada outlines ambitious plan to expand farm sales
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Protein Industries Canada sees huge growth potential for Sask crops & food products

By Jim Smalley
Apr 16, 2021 5:23 AM
Regina-based Protein Industries Canada has released a new report pointing to a huge potential to expand exports of Saskatchewan-grown food products.
The CEO of Protein Industries Canada, Bill Gruel, says the plant-based food, feed and ingredients market will surpass $250-billion within 15 years.
For Canada, he believes this country can capture an additional $25-billion in annual sales.
Gruel says the growth will be largely driven by increased demand for plant-based meat and dairy alternatives.
He sees a specific large growth market for yellow peas.
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Protein Industries Canada invests in company making beverages from pulses

By Jim Smalley
Mar 8, 2021 5:19 AM
Regina-based Protein Industries Canada has announced a major investment in developing new beverages from pulse crops.
Protein Industries CEO Bill Gruel says the 4.3 million dollar project involves U.S.-based Ripple Foods, GrainFrac of Edmonton and Tomtene seed farm of Birch Hills, Saskatchewan.
He says the three groups will find the best types of yellow peas to use for the non-dairy beverage market.
“Ripple Foods is a company based out of San Francisco, California, they’ve got a really strong foothold on the alternative dairy market in the U.S., so they make things like almond milk, and those types of products you see in the grocery store,” said Gruel. “I think what’s really interesting about this product is that we’re getting Canadian ingredients into those products that are growing at quite a high rate across North America.” ....

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2020 successful year for protein industry despite pandemic

2020 successful year for protein industry despite pandemic
By Jim Smalley
Regina-based Protein Industries Canada says 2020 has been a successful year despite the coronavirus.
CEO Bill Gruel says five Saskatchewan-based projects were approved last year with a total investment surpassing 100 million dollars.
He says these projects will create more trade opportunities and new consumer food products.
“We expect these five projects, in among themselves, to create 111 jobs, and on top of that, it’s technology that we’re funding with green companies and food processors,” said Gruel. “We’re looking at the development of 150 new products and new patents.”
Protein Industries Canada is one of the key economic growth strategies set up by the federal government. ....

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