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Automotive disruption has been disrupted - but are marketers prepared for what's ahead?

Automotive disruption has been disrupted – but are marketers prepared for what’s ahead?
The Australian automotive industry has been one of the most disrupted by the pandemic. For manufacturers, it s generally been in a positive sense, with sales on the up. But can the momentum continue in a post-pandemic world? Mumbrella s Damian Francis asks the industry experts.
April 7, 2021 9:22
Prior to the pandemic, Australia’s automotive market was in a particularly interesting position. A major crossroad that was likely to send the industry in a completely different direction.
While Mumbrella was running the Automotive Marketing Summit in Sydney and Melbourne, we were able to document this crossroad in a bit more detail. There were a range of speakers involved, from major manufacturers, car share companies, mobility brands, various businesses in and around the growing EV trend and more who were jockeying for relevance and position in real life and on our conference p ....

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GSAP 1.0 centrepiece of RBI money policy: Economists, analysts break it down

GSAP 1.0 centrepiece of RBI money policy: Economists, analysts break it down
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Last Updated: Apr 07, 2021, 01:17 PM IST
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Synopsis
The benchmark 10-year bond yield rose to 6.19% post-policy, before falling back to 6.06% after the central bank announced a secondary market government securities (G-sec) acquisition programme.
Agencies
The RBI s Monetary Policy Committee on Wednesday announced the outcome of its first policy review of FY22.
The Reserve Bank of India (RBI) stuck to its accommodative monetary policy stance amid concerns that rising infections could derail the country’s nascent economic recovery. The benchmark 10-year bond yield rose to 6.19% post-policy, before falling back to 6.06% after the central bank announced a secondary market government securities (G-sec) acquisition programme. ....

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RBI Monetary Policy - April 7, 2021 - Views of Mr. Amar Ambani, YES SECURITIES

RBI Monetary Policy - April 7, 2021 - Views of Mr. Amar Ambani, YES SECURITIES
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Thinkerbell Wins Repco Creative Account

Thinkerbell Wins Repco Creative Account
Repco’s recently signed a 5-year partnership with Supercars and will sponsor the Bathurst Repco 1000 in October 2021.
Thinkerbell has won the Repco Australia and New Zealand account following a competitive pitch. The agency will replace Cummins & Partners and take over strategy and creative ideation duties.
“The journey Thinkerbell took us on was brilliant. They got to the heart of our challenge and have found an excellent way to bring to life Repco’s experience and passion,” said Amy Frangos, Executive General Manager Strategy and Marketing of GPC Asia Pacific.
Thinkerbell’s win follows the commencement of Repco’s 5-year partnership with Supercars and sponsorship of the Bathurst Repco 1000 in October 2021. ....

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Thinkerbell to 'enliven' Repco brand after bagging creative and strategic duties

The agency will oversee the firm’s brand, retail and trade activations.
Thinkerbell’s appointment comes as the automotive parts retailer kicks off a five-year naming rights deal with Supercars and sponsorship of the Bathurst Repco 1000.
The Repco Supercars Championship, as it will now be called, last week signed a three-year strategic partnership with open web discovery and recommendation platform Taboola.
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Thinkerbell chief executive Margie Reid said the agency will build on Repco’s recent “transformation”.
“Repco’s passion for motorsport and the automotive industry was infectious during the pitch process,” she said. “They’ve been on a process of transformation recently, and we look forward to working together with them to further enliven the brand with a big dose of Measured Magic.” ....

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