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Researchers show how 'theory of mind' influences advertising skepticism


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EUGENE, Ore. April 22, 2021 Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to University of Oregon research.
At issue in a new study, published in the
Journal of Business Research, was a social-cognitive construct called theory of mind, which considers how well people assess the mental states and apparent goals of others.
Developmental psychologists link it to an ability to show empathy. In business, the study, led by former UO doctoral student Elizabeth Minton, showed it also can influence a person s recognition of being persuaded. And that affects a person s evaluation and willingness to buy a product, she found. ....

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Study finds bilateral agreements help developing economies spur foreign investment


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EUGENE, Ore. Jan. 21, 2021 Developing economies suffer from a paradox: they don t receive investment flows from developed economies because they lack stability and high-quality financial and lawmaking institutions, but they can t develop those institutions without foreign funds.
A study co-authored by Brandon Julio, a professor in the Department of Finance at the University of Oregon s Lundquist College of Business, found that bilateral investment treaties, commonly known as BITs, can help developing economies overcome this paradox, but only as long as those countries can demonstrate a commitment to property and contract rights.
Julio published the research, A BIT Goes a Long Way: Bilateral Investment Treaties and Cross-border Mergers, in a paper that published online Dec. 11 ahead of print in the ....

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Carbon emissions from ride hailing are worse than we knew


Initial data indicate ride-hailing isn’t as good for the environment as many assumed, at least not in its current form.
With a focused, practical bent, Joshua Skov, an instructor of management and sustainability at the Lundquist College of Business at the University of Oregon, and his colleagues sought to disentangle ride-hailing from other sources of carbon emissions in community-scale greenhouse gas (GHG) inventories.
“We know we have built cities too much around the car…. You use the car for everything in a car-dependent community.”
When doing so, they followed internationally recognized, voluntary greenhouse gas protocols and annual report results from various bodies, such as the compliance reports to the Compact of Mayors and the CDP Cities Survey, formerly called the Carbon Disclosure Project (CDP). ....

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