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Macca's, DDB Sydney and OMD named $1M winners in Nine's 2021 State of Originality Competition

July 23 2021, 9:17 am | BY Ricki Green | 2 Comments
McDonald’s is the winner of the biggest prize in Australian advertising, along with its agencies DDB Sydney and OMD: $1 million worth of inventory as the winners of Nine’s State of Originality competition.

Determined by an all-star judging panel and the Australian public, Nine’s State of Originality challenged brands and agencies to take the platform of State of Origin and create unmissable ads that captured the attention of the millions of viewers watching each round of the series.
The winning McDonald’s ad, “End of Night”, celebrates a part of the footy seldom shown: the period several hours after the big game. We follow a street sweeper driving around the city late at night as fans, revellers, commentators and Origin greats make their way home with one thing in common: a hunger for Macca’s.

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McDonald's campaign by DDB wins Nine's State of Originality

July 23, 2021 8:42
DDB’s ‘End Of Night’ campaign for McDonald’s has taken out Nine’s inaugural State of Originality competition, winning the prize of $1 million in advertising inventory across Nine’s assets.
The campaign ran in two versions across New South Wales and Queensland during State of Origin 2021, with OMD looking after media for the campaign.
Nine’s all-star judging panel, alongside the Australian public, voted to name the McDonald’s campaign the winner. Nine director of Powered, Liana Dubois, said: “My sincere congratulations go to McDonald’s and their agencies, DDB and OMD.
“They took up both the challenge and opportunity in State of Originality to produce some great work that showcases the power of original storytelling, beautifully executed and delivered within the right context.

Australia , Melbourne , Victoria , Sydney , New-south-wales , Adelaide , South-australia , Australians , Australian , Ben-eagleton , David-joubert , Matt-chandler

Nine announces third and final round of finalists for State of Originality competition

July 15 2021, 8:39 am | BY Ricki Green | No Comments
Nine has unveiled a final selection of seven entries in its State of Originality competition and opened the public voting component, as the 2021 State of Origin series concluded this evening on the Gold Coast.

The final round of the competition, aimed at inspiring Australian marketers and creative agencies to come up with new creative executions, sees major brands Arnott’s, Isuzu, Officeworks, Rebel, Sportsbet, Stan and Warner Bros. entering for the chance to win the biggest prize in Australian advertising.
In total, 16 brands entered the competition, which was created by Nine’s marketing solutions division Powered and announced at last year’s Upfronts, with more than $1 million in advertising inventory up for grabs across Nine’s leading television, radio, digital and print assets.

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Arnott's, Officeworks and Rebel join State of Originality comp for Origin III

Arnott's, Officeworks and Rebel join State of Originality comp for Origin III
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia , Tokyo , Japan , Melbourne , Victoria , Aussie , Australian , Saatchi , Teaser-campaign , Warner-bros , Isuzu , Initiative-melbourne

Beauty and the Geek to air with Aldi, Fantastic and KFC integrations

Beauty and the Geek to air with Aldi, Fantastic and KFC integrations
July 8, 2021 1:45
Aldi, Fantastic Furniture and KFC have been confirmed as the the major sponsors for Nine’s reboot of Beauty and the Geek. The show previously aired on the Seven Network, for six season, culminating in 2014.
Hosted by Sophie Monk, Beauty and the Geek premieres this Sunday, 11 July on Channel Nine and 9Now as ten ‘beauties’ and ten ‘geeks’ work through a series of real-life challenges in the search for a romantic spark or lifelong friendship.
Complementing the reality TV show will be bespoke in-show branding for the major sponsors.

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Nova's Browny stars in musical Four'N Twenty pie campaign

Nova's Browny stars in musical Four'N Twenty pie campaign
radiotoday.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radiotoday.com.au Daily Mail and Mail on Sunday newspapers.

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Nine announces second round of TV campaigns for its State of Originality competition

June 28 2021, 10:15 am | BY Ricki Green | No Comments
Nine has unveiled a new selection of entries in its State of Originality competition as part of Game 2 of this evening’s 2021 State of Origin series.

This round of the competition, created by Nine’s marketing solutions division Powered, sees major brands MenuLog, ResMed, Four N’ Twenty, Anaconda and BWS enter the origin-al creative competition for the biggest prize in Australian advertising.
Nine unveiled the competition at last year’s Upfronts with more than $1 million in advertising inventory up for grabs across Nine’s leading television, radio, digital and print assets.
The five campaigns to be announced as entries in the competition are: MenuLog for its campaign #OriginSnackdowns by McCann and UM; ResMed’s State of Origin Campaign 2021 by Magnum & Co and Taska Media; Four N Twenty’s campaign “We were there” by BWM Dentsu Melbourne and iProspect; Anaconda’s Fish of Origin by Anaconda, The Post Works and Radium Design; and BWS’s Before Convenience by M&C Saatchi and Carat.

Australia , Bundaberg , Queensland , Australian , Tara-ford , Cindy-gallop , Russel-howcroft , Resmed-state-of-origin-campaign , Google , Magnum-co , Mcdonald , Fourn-twenty

Round 2 State of Originality ads from BWM Dentsu, McCann, M&C Saatchi & more

Round 2 State of Originality ads from BWM Dentsu, McCann, M&C Saatchi & more
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Nine unveils major sponsors for 2021 season of Australian Ninja Warrior

Nine unveils major sponsors for 2021 season of Australian Ninja Warrior
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia , New-zealand , Bendigo , Victoria , Australians , Australian , Ky-hurst , Zac-stolz , Nick-kyrgios , Chris-white , Ben-fordham , Shane-crawford

TBWA, Colenso DDBO, DDB & Leo Burnett in first round of State of Originality

TBWA, Colenso DDBO, DDB & Leo Burnett in first round of State of Originality
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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