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ECD Vince Lagana exits Accenture Interactive's The Monkeys

The Monkeys was co-founded with chief creative officer Scott Nowell and group CEO Mark Green in 2006, which up until 2011 was known as the Three Drunk Monkeys. The agency was then acquired by Accenture in 2017, to strengthen Accenture Interactive’s customer experience capabilities.
ECD Vince Lagana exits Accenture Interactive’s The Monkeys to explore new interests
Lagana said of his exit: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on some of Australia’s biggest campaigns and most iconic brands.

New-york , United-states , Australia , Canada , Sydney , New-south-wales , San-francisco , California , Canadian , Scott-nowell , Tara-ford , Mark-green

Macca's, DDB Sydney and OMD named $1M winners in Nine's 2021 State of Originality Competition

July 23 2021, 9:17 am | BY Ricki Green | 2 Comments
McDonald’s is the winner of the biggest prize in Australian advertising, along with its agencies DDB Sydney and OMD: $1 million worth of inventory as the winners of Nine’s State of Originality competition.

Determined by an all-star judging panel and the Australian public, Nine’s State of Originality challenged brands and agencies to take the platform of State of Origin and create unmissable ads that captured the attention of the millions of viewers watching each round of the series.
The winning McDonald’s ad, “End of Night”, celebrates a part of the footy seldom shown: the period several hours after the big game. We follow a street sweeper driving around the city late at night as fans, revellers, commentators and Origin greats make their way home with one thing in common: a hunger for Macca’s.

New-york , United-states , Australia , Bundaberg , Queensland , Sydney , New-south-wales , Australians , Australian , Ben-eagleton , David-joubert , Matt-chandler

McDonald's campaign by DDB wins Nine's State of Originality

July 23, 2021 8:42
DDB’s ‘End Of Night’ campaign for McDonald’s has taken out Nine’s inaugural State of Originality competition, winning the prize of $1 million in advertising inventory across Nine’s assets.
The campaign ran in two versions across New South Wales and Queensland during State of Origin 2021, with OMD looking after media for the campaign.
Nine’s all-star judging panel, alongside the Australian public, voted to name the McDonald’s campaign the winner. Nine director of Powered, Liana Dubois, said: “My sincere congratulations go to McDonald’s and their agencies, DDB and OMD.
“They took up both the challenge and opportunity in State of Originality to produce some great work that showcases the power of original storytelling, beautifully executed and delivered within the right context.

Australia , Melbourne , Victoria , Sydney , New-south-wales , Adelaide , South-australia , Australians , Australian , Ben-eagleton , David-joubert , Matt-chandler

Nine announces third and final round of finalists for State of Originality competition

July 15 2021, 8:39 am | BY Ricki Green | No Comments
Nine has unveiled a final selection of seven entries in its State of Originality competition and opened the public voting component, as the 2021 State of Origin series concluded this evening on the Gold Coast.

The final round of the competition, aimed at inspiring Australian marketers and creative agencies to come up with new creative executions, sees major brands Arnott’s, Isuzu, Officeworks, Rebel, Sportsbet, Stan and Warner Bros. entering for the chance to win the biggest prize in Australian advertising.
In total, 16 brands entered the competition, which was created by Nine’s marketing solutions division Powered and announced at last year’s Upfronts, with more than $1 million in advertising inventory up for grabs across Nine’s leading television, radio, digital and print assets.

Australia , Bundaberg , Queensland , Melbourne , Victoria , Ghana , Gold-coast , Aussie , Australian , Tara-ford , Cindy-gallop , Russel-howcroft

NRMA Insurance heroes its workers in latest campaign via The Monkeys

NRMA Insurance heroes its workers in latest campaign via The Monkeys
July 12, 2021 10:43
IAG’s NRMA Insurance has released its latest campaign with The Monkeys, part of Accenture Interactive.
The ‘Help Like No One Else’ campaign film follows Judi, who has been an NRMA Insurance assessor for 32 years.
The 60 second spot follows Judi as she travels to NRMA Insurance customers to assist with their insurance claims. The spot begins with Judi picking up the phone and driving, on phone calls, before arriving at a house half destroyed. Intercut are references to natural disasters such as storms and bushfires.
Brent Smart, NRMA Insurance chief marketing officer, said: “Since I joined the company, I’ve heard incredible stories of how our people help. The challenge is how to tell those incredible stories in a way that doesn’t feel like just another testimonial employee ad. We found a way creatively to honour our incredible people and the way they help our customers.”

Australia , Scott-nowell , Hugh-munro , Matt-tilbury , Vanessa-cerne , Daniel-kaufman , Antony-partos , Fabio-buresti , Sophie-finckh , Daniel-fry , Lauren-elliot-dale-bigeni , Mahsa-merat

Telstra reveals new brand campaign, Australia Is Why

Telstra reveals new brand campaign, Australia Is Why
July 12, 2021 10:11
Telstra today announced a campaign to introduce its new brand positioning, ‘Australia Is Why’.
The new campaign, created by long-term agency partner The Monkeys, part of Accenture Interactive, showcases the important role Telstra plays in supporting Australia and its diverse communities.
Jeremy Nicholas, chief marketing officer at Telstra said: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity. Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructure to keep us all connected.

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NRMA Insurance provides help like no one else in latest integrated campaign via The Monkeys

July 12 2021, 10:09 am | BY Ricki Green | 19 Comments
While most people cannot prepare for how they would respond if a disaster were to strike, the latest campaign from NRMA Insurance and The Monkeys, part of Accenture Interactive, shows Australians that help is there when they need it.

‘Help Like No One Else’ showcases the depth of experience NRMA Insurance assessors have when they help a customer during a claim.
Directed by Daniel Kaufman, the campaign film follows Judi, who has been an NRMA assessor for 32 years, as she journeys to an insurance claim while recalling her experiences on the job.
The integrated campaign extends through broadcast, cinema, OOH, press and radio, telling the stories of other dedicated NRMA Insurance employees who help its customers each day.

Australia , Australians , Scott-nowell , Hugh-munro , Matt-tilbury , Vanessa-cerne , Daniel-kaufman , Fabio-buresti , Sophie-finckh , Daniel-fry , Lauren-elliot-dale-bigeni , Mahsa-merat

Telstra launches new 'Australia Is Why' brand campaign via The Monkeys, part of Accenture

July 12 2021, 9:20 am | BY Ricki Green | 30 Comments
Telstra has today announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the important role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.

Says Jeremy Nicholas, CMO at Telstra: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity. Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructure to keep us all connected.

Australia , Australians , Australian , Dennis-koutoulogenis , Jake-rusznyak , Fabio-buresti , Amanda-porritt , Maria-rizzo , Jeremy-nicholas , Paul-blackmore , Nick-chin , Tara-ford

Nine announces second round of TV campaigns for its State of Originality competition

June 28 2021, 10:15 am | BY Ricki Green | No Comments
Nine has unveiled a new selection of entries in its State of Originality competition as part of Game 2 of this evening’s 2021 State of Origin series.

This round of the competition, created by Nine’s marketing solutions division Powered, sees major brands MenuLog, ResMed, Four N’ Twenty, Anaconda and BWS enter the origin-al creative competition for the biggest prize in Australian advertising.
Nine unveiled the competition at last year’s Upfronts with more than $1 million in advertising inventory up for grabs across Nine’s leading television, radio, digital and print assets.
The five campaigns to be announced as entries in the competition are: MenuLog for its campaign #OriginSnackdowns by McCann and UM; ResMed’s State of Origin Campaign 2021 by Magnum & Co and Taska Media; Four N Twenty’s campaign “We were there” by BWM Dentsu Melbourne and iProspect; Anaconda’s Fish of Origin by Anaconda, The Post Works and Radium Design; and BWS’s Before Convenience by M&C Saatchi and Carat.

Australia , Bundaberg , Queensland , Australian , Tara-ford , Cindy-gallop , Russel-howcroft , Resmed-state-of-origin-campaign , Google , Magnum-co , Mcdonald , Fourn-twenty

Round 2 State of Originality ads from BWM Dentsu, McCann, M&C Saatchi & more

Round 2 State of Originality ads from BWM Dentsu, McCann, M&C Saatchi & more
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