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Monday, December 21, 2020 : TALKERS magazine – "The bible of talk media."

Steve
Lapa, president of
Lapcom Communications Corp, says that in 2021 we should eliminate the “pain point” from the radio sales process. “It makes no sense to me today or from the first day I was exposed to the ‘probe for the pain point’ strategy of selling. Discovering marketing solutions is a fluid, positive process anchored by a relationship built on trust, not finding the pain.” Read more
Bold Gold Media Group Honored with NY Senate Empire Award. The New York State Senate Empire Award is bestowed annually to “businesses or organizations that encourage other area businesses or have formed partnerships within the community, those that volunteer their time and services and demonstrate exceptional leadership in the community; or have contributed significantly to their community’s quality of life.” ....

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Pending Business: Pain Management : TALKERS magazine – "The bible of talk media."

Why should professional selling include the most negative experience the human body can experience?
It makes no sense to me today or from the first day I was exposed to the “probe for the pain point” strategy of selling. Discovering marketing solutions is a fluid, positive process anchored by a relationship built on trust, not finding the pain.
Everyone from semantic experts to neuroscientists agree, the brain will process consciously and subconsciously. That infinite hard drive you were born with is always on, even when you least expect it. So why even think, “pain” when you’re engaged in selling? Experience has shown me, the “pain point” reference is a short cut to a lack of homework by the seller combined with “throw it against the wall” questions during the sales process. At the risk of being politically incorrect: L.S.S. or Lazy Seller Syndrome is becoming more common as we work remotely and rely on boilerplate packaging. Maybe it takes too mu ....

Steve Lapa , Lapcom Communications Corp , Lazy Seller Syndrome , ஸ்டீவ் லாபா , லேப்காம் தகவல்தொடர்புகள் கார்ப் , சோம்பேறி விற்பனையாளர் நோய்க்குறி ,

Pending Business: Junk : TALKERS magazine – "The bible of talk media."

Pending Business: Junk : TALKERS magazine – "The bible of talk media."
talkers.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from talkers.com Daily Mail and Mail on Sunday newspapers.

Steve Lapa , Lapcom Communications Corp , ஸ்டீவ் லாபா , லேப்காம் தகவல்தொடர்புகள் கார்ப் ,