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8 Other Reasons Teams Up With Draya Michele To Launch A Must-Have Spring Accessories Collection That You Won't Be Able To Ignore


- the second collaboration with fashion entrepreneur and actress, Draya Michele - a must-have collection for spring, now available exclusively at Nordstrom.com and select Nordstrom stores nationwide. United in their mission to empower women to shine bright and dare to dream, the collection features standout styles in a chocolate-brown finish, as well as in 14k gold and silver plated offerings with jewel encrusted accents in rainbow tones.
8 Other Reasons x Draya Michele
8 Other Reasons x Draya Michele
We are especially excited for the release of Draya part 2 as it features fresh new staples plated in her signature Chocolate Gold , as well as some fun new baubles with colored stones sprinkled in, making it the perfect collection for spring states Charles Lichaa, 8 Other Reasons Founder & Owner. This collaboration is built around the energy and vibe we know the 8 Other Reasons customer is looking to own and possess -  creativity in expression and self-confidence. ....

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Nordstrom Debuts A Livestream Shopping Channel


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Nordstrom is jumping onto a tech-based shopping trend that’s proven popular in Asia: livestream shopping.
The Seattle-based department store announced this morning that it’s debuted a livestream shopping channel that gives customers real-time access to Nordstrom employees and experts in the beauty, fashion, and home categories along with representatives from Nordstrom brand partners during planned events broadcast live online, which shoppers can register for at nordstromrsvp.com/nlive. 
Upcoming events include a Burberry virtual styling event (March 18) filmed in Nordstrom’s NYC Styling Lounge and featuring stylist José Ramón Reyes; a “How to Layer” virtual session (April 8) with jewelry designer Draya Michele and stylist Law Roach, who will share tips and tricks for styling with pieces from costume jewelry collection 8 Other Reasons; and a spring beauty event (April 17) with reps from Tom Ford, Clinique, Giorgio Armani, and Bobbi Brown.  ....

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Nordstrom debuts interactive livestreams


Dive Brief:
Nordstrom on Wednesday announced a shoppable, interactive livestream platform, an extension of the more than 50 virtual events the retailer has hosted since last year. During each show, customers can shop at Nordstrom.com and participate in a live chat, according to an emailed press release.
The first, on Thursday from the New York City flagship, will feature fashion designer turned stylist José Ramón Reyes demonstrating ways to wear Burberry pieces. Part of the presentation will be pre-recorded and will conclude with a question and answer session.
Upcoming events feature beauty, skincare and fashion experts and brand representatives, who will provide tips and tricks of the trade, the company said. ....

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Nordstrom Launches a Livestream Shopping Channel


Nordstrom announced it will debut its own Livestream Shopping channel as part of a broader strategy to dive into e-commerce livestreaming, CNBC reported. E-commerce livestreaming is already very popular in Asia, and brands are trying to replicate that trend here.
Shoppable livestreams, similar to QVC, have been slower to take off in the U.S. According to CNBC, this is because American consumers are less open to the idea of buying items via livestream and because there are fewer multichannel networks here compared to overseas. CNBC reported that in China, livestreaming is estimated to have driven about $125 billion in sales in 2020. It also reported that in the U.S., the market was worth about $6 billion in 2020 and could reach $11 billion in 2021. ....

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