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Samagra's 'Hello World' for English learning


Samagra’s ‘Hello World’ for English learning
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An adaptation of ‘Hello English’ to suit the online mode of education
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An adaptation of ‘Hello English’ to suit the online mode of education
Thiruvananthapuram A 10-second advertisement trying to pitch choco biscuits as a perfect tea partner, a recipe for a special ‘laddu’ made of broken wheat, an imagined conversation between a sparrow and a squirrel. students in the State are trying their hand at newer things, all in English, as part of the Hello World programme of the Samagra Shiksha, Kerala.
Hello World is an adaptation of the Hello English programme of the Samagra Shiksha to suit the online mode of education against the backdrop of COVID-19. Hello World, for students till Class 7, comprises digital interactive learning material that is entertaining and facilitates English learning. Children are sent webpages in PDF format in which audio-video inputs an ....

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Ariel India’s #SonsShareTheLoad makes it to WARC's most-awarded work for media excellence in 2020


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Ariel’s #ShareTheLoad movement started in India in 2015 to address the inequality in Indian households. Launched in February 2019, Ariel India’s Sons #ShareTheLoad campaign garnered widespread national and international acclaim from consumers, media, the advertising and marketing industry and celebrities for its impactful message of change. The award-winning campaign has now made it to the most-awarded work for Media excellence in the WARC list for 2020.
WARC (World Advertising Research Centre) is an online marketing intelligence service that is an independent benchmark for excellence in creativity, media, and effectiveness. It is built on a rigorous methodology developed in consultation with Douglas West, Professor of Marketing at Kings College, London. ....

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Samagra Shiksha move to boost English learning

Samagra Shiksha move to boost English learning
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