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Facebook exec Ella Kirby joins TikTok as Head of Music Publishing Licensing & Partnerships, EMEA


Music Business Worldwide
June 9, 2021
Prior to Facebook, Kirby was Head of Digital Video (Strategy & Partnerships) at Ice Services.
The exec also previously worked as a Digital Video Specialist, Pan European Licensing at British collection society PRS for Music.
Before joining PRS for Music in January 2015, Kirby was an International Business Development & Business Affairs Manager at music video platform, VEVO rom November 2011 to June 2015.
Kirby also worked at Sony Music, first as a Long Form Video Manager, Global Digital Business Development from December 2008 to February 2011 and later as a Video Assets Specialist, UK Business Development.
“I’ve been so warmly welcomed by Jordan Lowy and his team and I’m delighted to once again work with Ole Obermann and the many other talented colleagues I’ll get to know more on this adventure.” ....

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Mayo Clinic Health System Tells You to Put Your Health First in Touching Spot


Creative 56 Add to collection
TBWA\Chiat\Day NY teams with director Billy Boyd Cape and Academy Films on latest campaign
With May the official month of Mental Health Awareness and much of America re-entering the world following the height of the global pandemic, Mayo Clinic Health System is reaffirming its belief that making health a priority is one of the most important things in life.
However, despite health being more top of mind than ever, almost 75% of Americans (18-49) do not have a primary care physician, nor do they see the benefit in having a trusted healthcare partner.
Focused on keeping Midwesterner’s at their very best, for life, MCHS has partnered with creative agency TBWA\Chiat\Day NY and Academy Films for its latest marketing campaign. The second iteration of its 2020 brand campaign Expert Care. Everyday, For Life, the campaign continues to position the brand as a destination of experts putting its patients health first. ....

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