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A Peoples initiative from the maker of the People's car - The Hindu BusinessLine


A Peoples initiative from the maker of the People’s car
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From brand awareness to brand reach, Volkswagen is amping up its network to be customer-focused and ready for the digital economy
In its run-up to what is a second innings of sorts in India, Volkswagen has been working quietly at strengthening its network to improve geographic reach and to better handle the transition to a digital economy. 2021 is expected to be a significant year for group brands VW and Skoda in terms of new product launches.
For VW, the offensive has already begun with the Taigun. The compact sport utility vehicle will be launched mid-2021, and take on the likes of the Hyundai Creta and the Tata Harrier. Filling another gap, a second vehicle for this year, rumoured to be a sub-compact SUV, is due to be unveiled in March. ....

Ashish Gupta , Tata Harrier , Hyundai Creta , Total Cost , Brand Director , Cars India , Das Weltauto , Digital Platform , Customer Centric , Co Vid , ஆஷிஷ் குப்தா , டாடா தடை , ஹூண்டாய் கிரேட்டா , மொத்தம் செலவு , பிராண்ட் இயக்குனர் , கார்கள் இந்தியா , டிஜிட்டல் நடைமேடை , வாடிக்கையாளர் மையமானது , இணை வித் , சர்வதேச பரவல் ,