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Following Piyush Pandey's advice, the boy's dance moves were kept unrehearsed to look spontaneous: Ogilvy's creative team behind new Cadbury ad

Following Piyush Pandey's advice, the boy's dance moves were kept unrehearsed to look spontaneous: Ogilvy's creative team behind new Cadbury ad
afaqs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from afaqs.com Daily Mail and Mail on Sunday newspapers.

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Brands across the board try and delight with 'vaccine discounts': which segment has an advantage?

Brands across the board try and delight with vaccine discounts : which segment has an advantage?
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Segments like travel, hospitality, finance, grocery, apparel are in the fray. As discounts become common, will brands offer non-monetary benefits next?
Nothing can get Indians up and running like a healthy discount offer. These days, it is the goal of scoring a vaccine appointment thatâs got us scurrying around.
We are checking the CoWIN app and website every now and then, feverishly digging through Telegram chats, and asking friends and even foes, âTumne vaccine kahan se lagwaya?â
Someone somewhere decided to create an offering that is, perhaps, the closest weâve come to a win-win situation in recent times: a vaccine discount. ....

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Nestlé crisis - Will dent company's equity scores, but not hit consumption: Experts

Nestlé crisis - Will dent company's equity scores, but not hit consumption: Experts
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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When Pepsi changes its formula, how will the consumers and competitors react?

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The new Pepsi formula will have less sugar and more fizz. How will the change be received?
Pepsi, as we know it, is about to change. According to an Economic Times (ET) report, the cola giant announced that itâs changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors like Coca-Cola and Thums Up, claims the report.
Pepsi has traditionally been a sweeter drink, compared with rivals, like Coke and Thums Up. This is a move aimed at closing in on the category leader Thums Up. It comes on the eve of the crucial summer quarter this year, after last year s near washout quarter that coincided with the peak lockdown, an official directly aware of the matter told ET. ....

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Netizens like Rahul Dravid as 'Indiranagar ka gunda', but ask where is Cred in its latest ad

Click on the Image to watch the TVC.
From featuring Govinda, Anil Kapoor, Madhuri Dixit, Bappi Lahiri, Udit Narayan, Alka Yagnik, and Daler Mehndi giving auditions in its ads last year to presenting Rahul Dravid in never-seen-before avatar as âIndiranagar ka gundaâ, credit card bill payment app Credâs marketing strategy has already broken the internet with its latest ad campaign.
The Indian Premier League (IPL) 2021 commenced last week and along with it, several brands have put their best foot forward with smart and entertaining ads.
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Just like the last year, the appâs ad has yet again become the talk of the town and has garnered public attention. The advertising and marketing fraternity is talking about the brandâs marketing strategy on social media. In fact, many brands have jumped on the bandwagon of meme and social media marketing around Rahul Dravid as âIndiranagar ka Gundaâ and shared posts around it. ....

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