Brands across the board try and delight with 'vaccine discou

Brands across the board try and delight with 'vaccine discounts': which segment has an advantage?


Brands across the board try and delight with 'vaccine discounts': which segment has an advantage?
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Segments like travel, hospitality, finance, grocery, apparel are in the fray. As discounts become common, will brands offer non-monetary benefits next?
Nothing can get Indians up and running like a healthy discount offer. These days, it is the goal of scoring a vaccine appointment that’s got us scurrying around.
We are checking the CoWIN app and website every now and then, feverishly digging through Telegram chats, and asking friends and even foes, “Tumne vaccine kahan se lagwaya?”
Someone somewhere decided to create an offering that is, perhaps, the closest we’ve come to a win-win situation in recent times: a vaccine discount.

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