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Serena & Lily opens in San Diego, a new Verellen outpost, and more

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Serena & Lily opens in San Diego, a new Verellen outpost, and more
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Feb 22, 2021
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Business of Home has gathered all the expansions and openings to have on your radar.
A bedroom vignette in Serena & Lily’s new Del Mar, California, showroomCourtesy of Serena & Lily
CALIFORNIA
Serena & Lily is opening a new design shop in Del Mar, a suburb of San Diego. The nearly 6,000-square-foot location will be the brand’s largest in California, showcasing both indoor and outdoor offerings from the Sausalito, California–based company.
EAST COAST
In Connecticut, Eleish Van Breems Home has just opened the first free-standing Verellen furniture shop. The 2,500-square-foot space is located in a historic building across from the Westport train station, and will be filled with a broad selection of Verellen furnishings and upholstery. ....

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Serena & Lily opens in San Diego, a new Verellen outpost, and more

Serena & Lily opens in San Diego, a new Verellen outpost, and more
businessofhome.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessofhome.com Daily Mail and Mail on Sunday newspapers.

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Greendigs Opens 'Living Design Experience', An Interactive Gardening Education Incubator and Experiential Retail Space

Greendigs Opens Living Design Experience , An Interactive Gardening Education Incubator and Experiential Retail Space
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Greendigs, the direct-to-consumer marketplace for design-forward plants and décor, is pleased to have opened its
Living Design Experience in Columbus, Ohio.
Equal parts experiential retail incubator, interactive gardening education center, and content creation studio, Greendigs
Living Design Experience offers an immersive growing experience where people and plants can interact in ways like never before. A highly unique offering within its industry space, Greendigs designed the location intent on connecting with customers experientially, while also focusing on content. The result is a buildout perfect for both avid plant collectors and those new to the magic of live greenery, where visitors will find inspiration in the ideas, instruction and products featured inside. Plants and accessories on displa ....

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Greendigs Living Design Experience is a new horticultural shopping vibe

Guests on the opening day were intrigued. Friends Stacy Lilly and Jessica Torres of Upper Arlington came to investigate.
“It s like the adult plant version of COSI,” said Lilly, who is planning to hold a bridal shower in the space. (Customers can rent part of the space for special occasions.) “It s fun to see Grandview Avenue thriving again.”
“I love the whimsy of it,” Torres said. “We re all at home so much now, and growing plants feels like you re doing something good for your home and yourself.”
Expanding from online shop to brick and mortar
Greendigs, a concept that was developed by a team of associates at Scotts Miracle-Gro in Marysville and took flight from there, got its start online in August last year. ....

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