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Organic Seltzer Battle Brewing Over Anheuser-Busch Super Bowl Spot
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No, not David Fincher s commercial.
Does describing a boozy beverage as the only “national hard seltzer that is USDA certified organic” imply that it s the first and only of its kind in the country? That s the question before an Oregon federal judge in a brewing battle over a Super Bowl spot.
Suzie s Brewery Company on Tuesday sued Anheuser-Busch for false advertising and filed a motion for a temporary restraining order that would keep it from airing ads that Suzie s claims are false.
Using the bully-pulpit its massive national advertising budget allows, Anheuser-Busch has premiered a new false and misleading advertising campaign aimed at convincing health-conscious drinkers that its new organic hard seltzer is a unique, one-of-a-kind product. To be clear, it is not, writes attorney Daniel C. Peterson in the complaint. And Anheuser-Busch will continue to pursu ....

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