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Corona and Budweiser parent company sues over 'Corona' hard seltzer

AB InBev acquired Grupo Modelo in 2013 and licensed US-based Corona beer to Constellation.
The lawsuit claims that Constellation violated the agreement by using Corona for hard seltzer.
The beverage brand that owns Budweiser, Corona, and Stella Artois, is suing US beer-maker Constellation Brands for using the Corona brand name in a hard seltzer, according to a lawsuit filed Monday.
Beverage giant Anheuser-Busch InBev (AB InBev) acquired Corona s parent company, Grupo Modelo, in 2013, but US antitrust regulators required it to sell the company s US-based business to Constellation. AB InBev retained rights to the products in other markets, and the deal gave Constellation the rights to produce Corona and other Modelo brands in the US. ....

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Dunkin' puts its spin on the NHL bubble and sales verdict still out on that weird Oatly Super Bowl ad: Trending

Winner
There are so many tracking firms grading Super Bowl ads that pretty much every brand in the game can uncover some kind of metric that makes them look good. But T-Moble scored best on one of the more significant ones: The brand got the greatest growth in their social audience tallies across Facebook, Twitter, Instagram, YouTube and TikTok, according to analytics firm ListenFirst. See who else did well here.
Loser
It could have been worse for Jeep the news of Bruce Springsteen’s DWI could have broken the day of the Super Bowl. But the brand is scrambling nonetheless after TMZ on Wednesday broke the story of the Nov. 14 arrest that forced the brand to take down from YouTube its much-hyped Super Bowl spot starring the Boss. ....

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Anheuser-Busch Must Pause Ad Campaign Amid Organic Seltzer Spat

Anheuser-Busch Must Pause Ad Campaign Amid Organic Seltzer Spat
PRNewsfoto/Michelob ULTRA
An Oregon federal judge found that describing Michelob Ultra Organic Seltzer as the only national USDA certified organic hard seltzer is both false and likely to mislead consumers.
The big game is behind us, but a Michelob Ultra Organic Seltzer Super Bowl spot is still brewing trouble for Anheuser-Busch.
On. Feb. 2, Oregon-based Suzie s Brewing Company sued the beer giant for false advertising, arguing it is incorrectly promoting its product as the first and only USDA-certified organic seltzer, and asked the court for an injunction that would stop the company from making that claim. ....

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Organic Seltzer Battle Brewing Over Anheuser-Busch Super Bowl Spot

Organic Seltzer Battle Brewing Over Anheuser-Busch Super Bowl Spot
Stephen Chernin/Getty Images
No, not David Fincher s commercial.
Does describing a boozy beverage as the only “national hard seltzer that is USDA certified organic” imply that it s the first and only of its kind in the country? That s the question before an Oregon federal judge in a brewing battle over a Super Bowl spot.
Suzie s Brewery Company on Tuesday sued Anheuser-Busch for false advertising and filed a motion for a temporary restraining order that would keep it from airing ads that Suzie s claims are false.
Using the bully-pulpit its massive national advertising budget allows, Anheuser-Busch has premiered a new false and misleading advertising campaign aimed at convincing health-conscious drinkers that its new organic hard seltzer is a unique, one-of-a-kind product. To be clear, it is not, writes attorney Daniel C. Peterson in the complaint. And Anheuser-Busch will continue to pursu ....

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