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Heron Preston Calvin Klein campaign | Heron Preston


[Photo via YouTube]
Early in April 2021, Calvin Klein American fashion house, universal byword for understated cool and, also, underwear with the name of a bisexual icon printed onto the waistband announced the appointment of Heron Preston as the brand’s new creative consultant. One of those amorphous roles that doesn’t necessarily mean anything at all but which, in the right hands, could easily mean something very special.
An artist, streetwear pioneer, DJ and creative director whose clothes betray an impish sense of humor, Preston is a divisive choice for a label like Calvin Klein, representing as he does a very particular generation of creatives those who came of age at the turn of the millennium and who, for better and for worse, were the first to really immerse themselves in the possibilities of the internet.  ....

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Nas, Lil Uzi Vert, and more featured in Heron Preston's new Calvin Klein Campaign


Nas,
Lil Uzi Vert and more star in Calvin Klein’s new campaign, as the faces of their new collection with designer and creative consultant
Heron Preston. 
On Friday, Nas shared a preview from the campaign’s trailer on Instagram, which finds the rapper sitting on a couch peeling an orange while wearing a white hoodie, denim jacket and tan jeans.  
For his campaign announcement, Lil Uzi shared a Instagram video of himself dropping a hot freestyle about the brand, rapping, “Walk around to fresh in Calvin Klein.’
The Heron Preston for Calvin Klein campaign video also features
Gossip Girl star  ....

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A Closer Look At Heron Preston for Calvin Klein


A Closer Look At Heron Preston for Calvin Klein
A Closer Look At Heron Preston for Calvin Klein
Calvin Klein / Renell Medrano
Season: Spring 2021
Release Date: April 23rd at 9:00 a.m. EST
Buy: Exclusively at CalvinKlein.com and at Kith SoHo and Los Angeles stores
Editor s Notes: For Spring 2021, Calvin Klein teamed up with artist Heron Preston on a creative partnership to reimagine signature pieces and tell the iconic brand s story through a new lens. The Heron Preston for Calvin Klein collection consists of essentials, including underwear, tees, denim, and sweats, that are a modern minimalist s dream. These pieces are simple, but cut with precision, made using sustainably sourced materials, and feature details that are quiet but statement-making. For instance, Preston s take on Calvin Klein s classic underwear uses orange thread for stitching while an everyday tee is designed with a hidden pocket. ....

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Gabrielle Union's White Calvin Klein x Heron Preston Set


Okay, Gabrielle Union, we see you in your Calvins. The actress posted an Instagram of herself wearing Calvin Klein s new collaboration with designer Heron Preston. She sat perched on her bathroom counter wearing a white bralette and high-waisted underwear with a pair of long socks. She captioned the photo, Mama G.
@calvinklein x @heron If you re wondering who took the picture, it would be none one other than her husband Dwyane Wade. While the collection is not releasing until Friday, April 23, we ve been seeing several celebrities pose in the new line.
Model Kaia Gerber and rapper Lil Uzi actually starred in the campaign shoot by Renell Medrano. Ashley Graham, Jordan Alexander, Stevie Williams, Sabrina Fuentes, and Nas also made an appearance in the shoot. The collection will feature essentials like the set Gabrielle is wearing, along with denim, T-shirts hoodies, and shorts. The gender-neutral and sustainably sourced line will be priced from $36 for underwear to $22 ....

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