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Grove Collaborative to enter physical retail for first time via Target

Dive Brief:
DTC brand Grove Collaborative will venture into physical retail for the first time through a partnership with Target to make sustainable products more accessible.
Grove is launching an exclusive new citron and white rose scent along with its best-selling cleaning products at Target locations nationwide and Target.com starting Sunday, according to a press release emailed to Retail Dive.
Together with its merchandise, Grove will have in-store educational displays that aim to convince shoppers to transition to sustainable, plant-based products, per the release.
Dive Insight:
Months after closing a $125 million funding round, Grove is now focused on bringing its products where shoppers spend their time and money. ....

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Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative

Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative
Natural household and personal care company is valued at about $1.32 billion
Camp + King is Grove Collaborative s first-ever AOR.
Grove Collaborative / Camp + King
January 11, 2021
As Camp + King slogged its way to the finish line of 2020, a new opportunity popped up. The suitor was Grove Collaborative, a DTC natural household and personal care company based in the agency’s hometown of San Francisco looking for an agency of record.
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Grove Collaborative raises $125M to launch new brands

Dive Brief:
DTC brand Grove Collaborative announced on Dec. 10 that it closed a $125 million funding round, according to a press release emailed to Retail Dive. Investors include Counterpoint Global at Morgan Stanley, Sculptor, Nextview and Glynn.
The natural products retailer will use the funds to expand into new categories next year and release new brands, including in the clean beauty space.
The latest funding brings Grove Collaborative s valuation to $1.32 billion, according to the company. To date, the company has generated total capital raised of $436 million since its launch in 2012, according to Pitchbook data emailed to Retail Dive.
Dive Insight:
During a financially disruptive year for many retailers, Grove Collaborative is among the list of direct-to-consumer brands finding success during the pandemic. For some, the pandemic has brought high sales records as consumers opt to shop online. ....

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Grove Collaborative Raises $125 Million in Latest Round

Grove Collaborative Raises $125 Million in Latest Round
Posted on 12/12/2020
Grove Collaborative, Inc. is a San Francisco-based household products marketplace and subscription company. The company offers direct-to-consumer ecommerce platform for natural home and personal care products. Grove Collaborative raised US$ 125 million at a US$ 1.32 billion post-money valuation. Investors include Morgan Stanley’s Counterpoint Global, Sculptor, NextView Ventures, and Glynn Capital Management.
Grove Collaborative raised US$ 150 million in a Series D round that was co-led by Lone Pine Capital, General Atlantic LLC, and Glynn Capital Management.
Earlier, Grove Collaborative acquired Sustain Natural, a direct-to-consumer manufacturer of natural period care and sexual wellness products for women. Grove Collaborative also acquired Darby Smart, a video community founded in 2013 that focuses on beauty, home decor, and do-it-yourself (DIY) projects. ....

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Grove Collaborative CEO Stuart Landesberg on his company's mega funding round and why he's long on California

Grove Collaborative CEO Stuart Landesberg on his company's mega funding round and why he's long on California
bizjournals.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizjournals.com Daily Mail and Mail on Sunday newspapers.

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