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Portman Group gives guidance on hard seltzers

Portman Group gives guidance on hard seltzers
25th February, 2021 by Melita Kiely
UK watchdog the Portman Group has released guidance on hard seltzers after research showed 93% of consumers were unfamiliar with the name.
White Claw is a leading hard seltzer brand in the US
Hard seltzers soared to success in the US and are steadily expanding overseas. In the States, the use of the word ‘hard’ is frequently linked with alcohol, particularly cider.
However, in other markets, the term ‘hard’ isn’t translating as well, according to the Portman Group.
In November 2020, the responsibility and regulatory body commissioned YouGov to conduct a consumer poll on perceptions and understanding of ‘hard’ and ‘hard seltzer’. ....

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How to make your own bittersweet Seville orange marmalade

How to make your own bittersweet Seville orange marmalade
Make like Liz Hurley and get preserving while these oranges are at their juicy best
When life gives you Seville oranges, why not make home-made marmalade?
Credit: Getty
It’s a bittersweet fruit preserve made from the juice and peel of citrus fruits, simmered with sugar and water. Beloved of Paddington Bear, marmalade – often made with Seville oranges, the fragrant, sweet Spanish fruits in season from the end of December to mid-February – is having a moment.
Elizabeth Hurley, for one, has been keeping herself busy making batches and batches of the stuff: a veritable Lady Marmalade. “Lockdown has turned me into a demented housewife: 47 jars of marmalade are nestling in my larder and another sack of Seville oranges await me,” the star announced on Twitter this week, proudly displaying her jars of marmalade with hand-written labels. After all, when life gives you Seville oranges, why not make ....

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