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2021 PM Society Digital Awards winners announced pharmatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pharmatimes.com Daily Mail and Mail on Sunday newspapers.
Havas Life Medicom and ARK lead at 2021 PM Society Digital Awards pmlive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pmlive.com Daily Mail and Mail on Sunday newspapers.
The secret to a successful brand launch: being in it together By Natalie Hoegen Today, more than ever, success is non-negotiable and that is even more true regarding drug launches. With the era of blockbusters now finally gone, successful drug launches have become even more critical to both ‘big pharma’ and biotech start-up companies, with navigating complex internal and external landscapes often adding to the challenge. There are many insights, recommendations and strategies about what the ingredients for a successful launch are, yet nearly 50% of drug launches underperform against expectations. Clearly, it remains a bit of a secret recipe, sadly not as foolproof as the recipe for banana bread. ....
Press release content from PR Newswire. The AP news staff was not involved in its creation. Red Havas Expands Global Health Offering With Launch Of Red Havas Health March 2, 2021 GMT NEW YORK, March 2, 2021 /PRNewswire/ Red Havas today announced the launch of Red Havas Health, a global micro-network focused on health, in response to increasing demand from clients globally. The new offering brings together health professionals from Red Havas across the U.S., Australia, Singapore, Vietnam and the Philippines, as well as Havas Health PR in New York, Havas Life Medicom PR based in the U.K and Havas PR in Milan. Additionally, the new brand will launch in France and Germany. All agencies will now carry the new Red Havas Health brand and leverage the agency’s Merged Media approach, which integrates earned, social and experiential capabilities with content at the heart. ....