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Hayu celebrates 5 years in Australia, launches new campaign


Hayu celebrates 5 years in Australia, launches new campaign
May 20, 2021 10:22
Hayu is celebrating five years in Australia with a new brand campaign that focuses on unique, relatable viewing moments available to users of the reality TV-based platform.
The new campaign highlights moments of ‘me-time’ and ‘escapism’ which Hayu offers via its 8,000+ episodes of worldwide reality and true crime television programs.
Hayu is shown to be useful ‘For ditching the bra’, ‘For banishing the boyfriend’, ‘For bathtime escapism’ and more relatable moments when ‘The relief is real’.
 
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Richard Howard, senior vice president – marketing, said: “Our research shows that Hayu’s Australian subscribers have a unique emotional connection with Hayu, where viewers cherish their Hayu viewing experience that represents an important moment of ‘me-time’ and escapism. ....

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NBC Universal's streaming service Hayu partners with Samsung TV


March 11, 2021 10:28
Samsung TV,  which launched in Australia late last year, has announced a partnership with NBC Univsersal’s reality TV streaming service Hayu.
The announcement:
Reality TV fans looking to binge-watch every season with of Keeping Up With the Kardashians, get their daily dose of drama with The Real Housewives, or go Below Deck, can now do so more easily than ever before.
Today, NBCUniversal International (NBCUI) announced that Hayu– the all-reality TV and ad-free subscription video-on-demand (SVOD) service – is now available through Samsung Smart TVs – a global industry leader in technology.
Reality TV lovers in 27 territories, including Australia can now watch their favourite reality content via the Hayu app through Samsung’s in-built application portal – enabling more ways for subscribers to access the service. ....

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Samsung TV add hayu app | TV Tonight


March 11th, 2021 By David Knox 6 commentsFiled under: Streaming,
NBCUniversal International has announced that reality streaming platform hayu is now available through Samsung Smart TVs via a dedicated app.
Hayu features reality shows such as
Keeping Up With the Kardashians

Below Deck.
Hass Mahdi, Director of Audio Visual, Samsung Electronics Australia said “Aussies are huge fans of reality TV and Samsung is thrilled to integrate hayu to its constantly evolving Smart TV platform.
“We know the way we’re enjoying content is continuously changing and Samsung is committed to offering new options and experiences to ensure you can always find your favourite programs through the easy to use Smart TV interface.” ....

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