As Land Rover slowly starts to assert itself in the American off-road market, Gerry McGovern, Land Rover's head of design thinks that there is massive potential for the Defender brand: "looking at what we can do with that brand because with a relatively small investment we can increase its appeal. I'm absolutely convinced Defender will become a power brand in itself." While Land Rover plots its next move, its sister company Jaguar is planning to go fully electric by 2025, but Land Rover doesn't seem to share the same ideals yet, but we can expect to see more PHEVs in the near future. The arrival of a fully-electric Defender will truly signal that mankind has reached a new age of enlightenment.