Adding value up to the last minute at IMEX in Frankfurt 2011
March 23, 2011
In the final run-up to IMEX in Frankfurt, which takes place at Messe Frankfurt May 24-26, the IMEX Group has announced a variety of additions to its program, including more exhibitors and a number of
In the final run-up to IMEX in Frankfurt, which takes place at Messe Frankfurt May 24-26, the IMEX Group has announced a variety of additions to its program, including more exhibitors and a number of important new hosted buyer groups.
Among the key international hotel groups and 20 new hosted buyer groups already confirmed for IMEX, there will be some new groups with exceptional international buying power. These include a new group of buyers from Merck Global meetings, a company which has an annual meeting spend of US$700 million. Another first-time group will comprise buyers from the AC Forum who place and plan some of the world’s largest conventions. US buyer numbers are also set to be higher than last year, fueled in part by the launch of IMEX America in October, as well as new association partnerships. These include an important group from IAEE, the International Association of Exhibitions and Events. In addition, SportAccord Convention, the umbrella organization for all Olympic and non-Olympic international sports federations, which has 104 members around the world, will be bringing a hosted buyer group to Frankfurt for the first time. In total, IMEX expects a record number of hosted buyers to attend the show, exceeding last year’s attendance of 3,870.