China to Hollywood: Stop ‘Randomly Mixing Chinese Elements’ into Movies
China’s state-run
Global Times on Thursday told Hollywood it needs to do more than just throw a few “Chinese elements” into big-budget films if it wants to succeed at the Chinese box office, which surpassed the American box office during the Wuhan coronavirus pandemic.
The
Global Times editorial offered few concrete suggestions for how American films could compete more effectively in China, whose film industry has begun producing “homegrown” big-budget features that frequently outperform even recent Hollywood successes like
Godzilla vs. Kong.
“The top ten most anticipated films during China’s May Labor Day holiday are all domestic films, including Zhang Yimou’s first spy thriller