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COVID accelerates demand for gig-driven customer support models
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Report by GigCX platform provider Limitless shows customer service has helped supplement ‘gigger’ income and had a positive impact on mental wellbeing, during COVID
London, UK; San Francisco, USA. 13 April 2021: Today Limitless released annual industry report ‘GigCX goes mainstream', with headline data revealing that 47% of those doing gig customer service roles today had lost full time employment or had hours cut due to COVID-19. Furthermore, 46% of those surveyed became GigCX Experts over the past year due to reasons associated with the pandemic.
Report Infographic
‘GigCX,’ is the term used for the pool of gig expert talent, made up of brands’ own customers, that can provide on-demand customer service. AI-driven gig customer service platform Limitless polled over 600 gig customer service Experts, 85% of which said gig activity had also had a positive impact on their mental wellbeing. The survey also polled 15 customer service leaders from known brands, 40% of which reported increasing flexibility and the ability to handle demand volatility as the biggest motivator for brands moving to GigCX in 2021, with reducing costs and increasing quality joint second (33%).

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