to do the people's business will rise above ideology and partisan interest and find what's required for the good of california. >> reporter: californians have heard that before. it's the same platform arnold schwartzeneger employed to unseat gray davis in a recall election in 2003. >> we have no choice but to cut spending, which is what caused this crisis in the first place. >> reporter: schwartzeneger also used hollywood imagery. >> we could not have cleaved our political system in two as cleanly as our own political parties have done. >> reporter: tough talk. >> don't be an economic girly man. >> reporter: twisted logic. >> whenever they agree with me, they're right. it's very simple. and twhen they don't agree me, they're wrong and they're interfering with our governing of the state. okay? >> reporter: and when all that failed, humor. >> you know, you -- you send a governor to sacramento, not like